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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus makes the LS more comfortable, smarter and even quieter for 2021

Lexus introduced an updated version of the LS, its flagship sedan, earlier in 2020, but it left out details about the American-spec model. As expected, it announced our version of the car will get several improvements for 2021. Now in its fifth generation, the LS receives an array of small but significant changes that come together to make the ride quieter and more comfortable. Engineers explained they revised the spring and damper rates, increased the diameter of the anti-roll bars, and added larger liquid-filled front and rear bushings for an even cushier rider.  Visual modifications are subtle, which is to say the LS remains not-so-subtle. Stylists tweaked the front bumper, made the spindle grille a little bit darker, and redesigned the headlights by getting rid of the Z-shaped look. Black trim replaces the chrome in the rear lights, and the color palette grows with a new shade called Iridium. Back for 2021, the F Sport package adds a sportier-looking front end with a specific grille, a body kit, and 20-inch alloy wheels. It also brings bigger brakes, and buyers can pay extra for a Dynamic Handling Package which bundles Variable Gear Ratio Steering, Active Rear Steering, and an Active Stabilizer Suspension. Inside, sedans equipped with the F Sport package get front seats that adjust pneumatically and electrically in 28 ways. Speaking of the interior, Lexus also added extra padding on the armrests, the seat cushions, and other touch points, plus revised springs and thicker cushioning for the front seats. Buyers who prefer being driven can order heated and massaging rear seats, plus a passenger-side seat that reclines at up to 48 degrees. Lexus made no major mechanical modifications to the LS 500, meaning power comes from a twin-turbocharged, 3.5-liter V6 which produces 416 horsepower and 442 pound-feet of torque. It spins the rear wheels via a 10-speed automatic transmission, and all-wheel drive is offered at an extra cost. Reaching 60 mph from a stop takes 4.6 seconds, which is impressive for a big, heavy sedan developed with a major focus on comfort. Motorists who want to keep their fuel budget in check can select the LS 500h, which offers a 354-horsepower hybrid powertrain that teams a naturally-aspirated 3.5-liter V6 set up to run on the Atkinson cycle with two electric motors connected to a lithium-ion battery.

Lexus LY 650 luxury yacht is its fourth flagship

Earlier, Lexus teased a "fourth flagship" vehicle, in addition to the LS sedan, LX SUV and LC coupe. We wondered what it could be. Production version of the LF-1 Limitless? But what's that little cylinder? Lexus cologne? Well, Lexus' fourth flagship is literally more like a ship. It's the LY 650 luxury yacht. The 65.5-foot yacht has three staterooms, three heads, and it sleeps six people. It's powered by the choice of a Volvo IPS 1200 or Volvo IPS 1350 marine engine, and can hold 1,000 gallons of fuel. View 15 Photos Lexus says the LY 650's creation was inspired by positive public reception to the 42-foot Lexus Sport Yacht Concept. And it joins a crowded ocean of luxurious yachts and/or submersibles from Porsche, Bugatti, Migaloo and Aston Martin. Lexus tapped Wisconsin-based Marquis-Larson Boat Group to build, sell and service the luxurious boat. While this wasn't quite the new Lexus flagship we expected, it certainly is beautiful. We hope we get a chance to climb aboard soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.