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Lexus builds a one-off IS 350 with a record player in the glove box

The latest Lexus to undergo modification for the company's marketing efforts is called the Lexus IS Wax. That's because it's for vinyl lovers, and contains an actual car-mounted record player that, Lexus claims, does not skip. Earlier this month we saw a sneaker homage to the Lexus IS. It, and now the IS Wax, are part of Lexus's "All In" campaign that lets influencers in creative fields loose on a luxury sedan. The goal is to put the Lexus brand in front of others in that field, even if they are largely unrelated to anything automotive. Just last month, the company presented a gaming-themed IS built with input from the Twitch streaming community.  As such, the press release for the Lexus IS Wax does not once mention that the car was based on a Lexus IS 350 F Sport. We can only deduce that because it wears the more aggressive fascia, 10-spoke wheels and F Sport badge that comes with the higher performance version. On the other hand, the press release does mention the names MC Madlib and KAYTRANADA, which we guess have some meaning to people in the music world. Lexus claims that the record player will not skip, even on a bumpy road. The record player was partially 3D printed and modified with carbon fiber and machined aluminum. It had to be a custom job to fit into the car's glove box. Impressively, it actually plays a 12-inch record and emerges and retracts into the glove box with some sort of motorization. Very little is revealed about how they dealt with the skipping, except to say that a rotating stepper motor helps stabilize the turntable when the car' in motion, and a silicone cushion underneath it helps absorb some of the bumps.  Oh yeah, it was wrapped in matte black as well. Helpfully, Lexus provided a few quotes from its collaborators. Said Madlib, I take [music I've created] to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? ThatÂ’s beyond.” Said KAYTRANADA, "When Lexus said they wanted to build this car, I didnÂ’t think it was possible. It was amazing to see and hear vinyl playing while cruising in a car." Presumably, the target audience will be more impressed with the 1,800-watt, 17-speaker Mark Levinson sound system than the 311-horsepower V6 and 280 lb-ft of torque. If you're curious about how the Lexus IS Wax was created, you can watch the two-part video. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Lexus NX touchscreen infotainment review

The all-new 2022 Lexus NX’s most important change, improvement and missed opportunity is its equally new Human Machine Interface infotainment system. It also has implications for the entire Lexus brand, because it signals the demise of the unloved Remote Touch tech interface. That such an important development arrives on one of the brand's cheapest vehicles may seem surprising, but it's consistent with the brand's product cycle: Remote Touch's first major upgrade, the infernal touchpad, actually debuted on the original NX. We didn't like it 2014 and that never changed. The new "Human Machine Interface" touchscreen isn't perfect, but it's still a vast improvement. Or rather, both touchscreen choices are vast improvements: a 9.6 unit base unit and a 14-inch widescreen upgrade included in Luxury and F Sport trims. Both share a common, all-new interface developed in the United States that will spread throughout the Lexus lineup. Regardless of size, the screen's lowermost portion is devoted to the climate controls, with physical temperature knobs sticking around along with defroster buttons. The touch icons are large enough, don't omit frequently used choices and always remain on the screen. So does the row of menu icons on the screen's left side, making it easy to go back and forth between screens. Unusually, though, there is no home screen, nor the ability to split the screen to show two sources – for instance, Google Maps on the left and radio information on the right. This would be one of the aforementioned missed opportunities, especially on the 14-inch unit, as split-screen functionality is usually a key benefit of a widescreen format. Not only do rival brands like BMW and Genesis offer this, so do the widescreen displays of Lexus Remote Touch and some Toyotas. According to Technical Communications Lead Chris Pedregon, the decision to only show one thing at once was to highlight the new natural voice command functionality and to "minimize the touch-touch-touch" of using a touchscreen. She also noted that people did not like that the old Lexus NX only had a split screen. Another Lexus representative noted that secondary information, say that radio information, can be shown in the instrument panel. That's the argument, here's the refutation. First, saying "Hey Lexus" followed by a command can be just as frustrating and/or futile as it is with any other voice recognition system.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.