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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

2023 Lexus RZ 450e electric crossover unveiled with 225-mile range

Lexus, one of the pioneers of hybrid technology in the luxury segment, is ready to march into EV territory. It unveiled a battery-powered model called RZ 450e that was developed as an electric car from the ground-up and that blazes the path that several cars will follow. While the RZ isn't the first electric Lexus, that honor goes to the UX300e sold in Europe and in China, it's the first electric Lexus that was developed as a standalone model for global markets. There will not be a gasoline-burning or even a hybrid-powered RZ. The firm started with an EV-specific version of the e-TNGA platform developed by parent company Toyota and also found under the bZ4X, which explains why the crossover's proportions might look familiar. One of the most striking styling cues is that the Spindle Grille is gone: it has been replaced by a body-colored insert that Lexus named a Spindle Body. We're told that future EVs from Lexus will follow this design direction. The RZ stretches 189 inches long, 74.6 inches wide, and 64.4 inches tall, dimensions that make it about three inches shorter and 10 inches longer than the RX and exactly as wide. Its weight hasn't been released yet. It's also slightly longer, wider, and lower than the bZ4X. Inside, the RZ is characterized by a minimalist design that's elegant and inspired by elements of Japanese culture. Most of the few switches left in the cabin are grouped into two clusters on the steering wheel; they let the driver control features like the infotainment system and the optional head-up display. The center stack is dominated by a 14-inch touchscreen that the RZ borrows from the NX and the LX. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Drivers will be able to count on the Lexus Safety System+ 3.0 suit of electronic driving aids, which includes a lane departure warning system and adaptive cruise control, among other features. Remote-controlled parking will be optional, and radiant heaters located below the steering column and on the bottom of the passenger's side of the dashboard will help warm the cabin without drawing too much electricity. Power comes from a pair of electric motors linked to a 71.4-kilowatt-hour lithium-ion battery pack. The motor installed on the front axle develops 201 horsepower while the one assigned to the rear axle generates 107 horsepower. This configuration gives the RZ through-the-road all-wheel-drive.

2018 Technology of the Year Award | We chat with Lexus about the LC 500h's hybrid system

Every year, Autoblog editors test dozens and dozens of the newest vehicles available, sometimes even before they're available. From those vehicles, we select the ones we think provide the most innovative technology in the industry. Then we pare the list down to the very best, test them again, and vote on our winner for Technology of the Year. This year, Lexus's multi-stage hybrid system — as tested in the LC 500h — came out ahead of the rest of the finalists. We chose the 2018 Detroit Auto Show to hand over the award to Lexus Group Vice President and General Manager Jeff Bracken. He was kind enough to sit down with Autoblog Senior Editor Alex Kierstein and Green Editor John Snyder at the Lexus stand to talk about the hybrid system, what it does, and what it means for the future of Lexus and Toyota. Check out the video above, and follow along for all our coverage from the 2018 North American International Auto Show in Detroit, where we are taking a look at all of the new cars and technology that we'll see in the near future. Perhaps the next winner of Autoblog's Technology of the Year award is sitting somewhere on the Detroit show floor. Related Video: Green Detroit Auto Show Lexus Toyota Fuel Efficiency Green Automakers Technology Technology of the Year Coupe Hybrid Luxury Performance Videos Original Video 2018 detroit auto show