2013 Lexus Gs on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Autoblog Podcast #318

Toyota back on top, Barrett Jackson, Crowdsourcing your Dodge Dart payments, Nissan and Toyota double down on pickups
Episode #318 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Michael Harley talk about Toyota regaining the No. 1 sales crown, getting your friends and family to buy you a Dodge Dart, Barrett-Jackson, and Toyota and Nissan remaining committed to their pickup trucs. We wrap with your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #318:

Lexus ES gets a tech-focused mid-cycle update for the 2022 model year

Lexus traveled to the 2021 edition of the Shanghai Auto Show to unveil the updated ES. Scheduled to launch as a 2022 model, the sedan ushers in a long list of handling, comfort, and technology improvements. Most of the major changes are found in the cabin, where the ES finally receives a touchscreen-based infotainment system. Entry-level models ship with an 8.0-inch screen, while upmarket versions receive a 12.3-inch display. Both are positioned 4.3 inches closer to the front passengers; it was easier to move the screen than to give buyers longer arms. The touchpad-like remote interface located on the center console, next to the gear selector, remains. Lexus also updated the technology motorists can't see but regularly rely on. The Lexus Safety System+ 2.5 suite of electronic driving aids comes standard across the line-up, and improvements to the camera and the millimeter-wave radar increase the pre-collision system's response range. Intersection Turning Assist, which can detect if the driver is about to turn in front of an oncoming car or a pedestrian, joins the roster of safety systems. Also new are Emergency Steering Assist, Curve Speed Reduction, and a function that automatically increases the car's speed if the driver is about to pass a slower car. Lexus points out it made its Lane Tracing Assist feature smoother, too. Although the ES has traditionally leaned towards the comfort side of the luxury sedan scale, Lexus made small but meaningful tweaks to improve handling with the help of Toyota president Akio Toyoda, an enthusiast who regularly races a Supra. Engineers fitted a new rear suspension brace to increase torsional rigidity and stability, while the non-hybrid model's brake master cylinder and brake booster were redesigned to provide a more linear feel. Every ES gets a bigger brake pedal, and hybrids benefit from improved pedal feel, according to the company. Subtle exterior revisions, such as a redesigned grille and new-look headlights, set the 2022 ES apart from the outgoing 2021 model. New paint colors and additional wheel designs round out the list of major exterior updates. Lexus added a hybrid F Sport model to the portfolio. Called ES 300h F Sport, it gains a mesh grille with a dark frame, a spoiler on the trunk lid, 19-inch wheels, and an array of sporty-looking interior accents. Motorists who want a bit of go with their show can order the optional Dynamic Handling Package (DHP) available only on the V6-powered ES 350 F Sport.