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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.

2021 Lexus LS 500 F Sport First Drive | The Midas Touch

There was one glaring problem with the Lexus LS 500 prior to this year’s refresh: the Remote Touch infotainment system. To put it simply, it was a nightmare to use and a potential deal breaker. As it does in other Lexus products, Remote Touch featured a large display controlled by a laptop-like touchpad that was difficult and distracting to use. Lexus has surely tired of hearing the complaints from reviewers and customers alike, and for 2021, there's a touchscreen. Hurrah! That's clearly the biggest update for the 2021 Lexus LS 500, but the four-door flagship is treated to a number of other improvements for its mid-cycle freshening as well. Considering the totally new Mercedes-Benz S-Class is bearing down in the LexusÂ’ rearview mirror, itÂ’s smart timing. Lexus allowed us to live with both the 2020 and 2021 LS 500s for a couple days to ensure weÂ’d notice every last difference between them. It takes a sharp eye to see what designers have massaged on the exterior. Look closely, and youÂ’ll notice the snazzy Z-shaped headlight fixtures have lost the Z. ItÂ’s a cleaner design, but does subtract from their flashiness. The big spindle grille is present and accounted for — Lexus applies a darker finish to it this year. ItÂ’s still as shouty and in-your-face as it gets for a car in this class, which isnÂ’t easy considering the 7 SeriesÂ’ new snout. Lexus had to redesign the dash for the touchscreen to be reachable. The large 12.3-inch widescreen that was shoved way back and nestled under a hood in the previous two-tiered dash design has been pulled way out to stand on its own in tablet-like fashion for 2021. The illuminated graphic panel that was adjacent to the infotainment screen is gone. The look is ultimately less integrated and harmonious, but at least itÂ’s usable now.  2021 Lexus LS 500 F Sport View 27 Photos Improving how the LS 500 drives was also on LexusÂ’ to-do list with this update. ItÂ’s still powered by a 3.5-liter twin-turbo V6, but Lexus is using a new piston design that makes the engine quieter when cold. The wastegate control was updated to improve both performance and efficiency, and the 10-speed automaticÂ’s shift logic was re-calibrated to be smarter when the driver asks for power. Even with the changes, output is unchanged at 416 horsepower and 442 pound-feet of torque. ThatÂ’s enough to get our rear-drive LS 500 F Sport from 0-60 mph in just 4.6 seconds, all while leaving a long patch of rubber in our wake.