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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus LC F prototype caught testing

The rumored Lexus LC F seems to be real based on these spy shots. A prototype was spied testing in Europe, and it shows a number of significant alterations from the regular LC 500 and LC 500h grand touring luxury coupes. In particularly, they seem to show a bit more of everything for the sporty edition. The nose bears some of the biggest changes compared with the standard models. While the center grille is mostly untouched, the outboard grilles have been cut wide open for more airflow. We can see the reason why, as there are heat exchangers in each of them. A particularly large one resides in the grille on the left side of the car. We can also see that the fenders have been extended over the wheel arches. Whether this is something to throw off observers or a final addition has yet to be seen, since the wheels and tires fitted to this car don't fill the added width, and the rear fenders aren't any wider, either. While nothing has changed to the sides of the car, we can spot the LC F's new brakes. They feature cross-drilled rotors and some beefy calipers. Moving around the back, we see that the LC F will get the signature stacked exhaust seen on the RC F and old IS F. Underneath, the tips will be matched with a wide diffuser that looks rather functional. Based on a previous report, it sounds like the LC F is still a couple of years away. Not much is known about the car, but it's safe to say it will make more than the 467 horsepower of the LC 500's naturally aspirated 5.0-liter V8. It could possibly have a twin-turbocharged 4.0-liter V8 or some sort of hybrid powertrain. To play in the same arena as some of the luxury performance competition, it will probably need at least 550 horsepower. Also expect it to cost significantly more than the LC 500h's low-$90,000s price tag. Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.