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Lexus RC F and GS F 10th Anniversary Editions are all black and blue

Lexus's F marque, the letter affixed to sport-tuned and performance models, debuted just over 10 years ago when the IS F hit dealer showrooms. The V8-powered sedan was a direct competitor to the tried and true BMW M3. The IS F was followed by the V10-powered LFA, RC F coupe and GS F sedan. In celebration of the F sub-brand's 10th anniversary, Lexus is rolling out two new limited edition variants of the RC F and GS F. In America, only 240 RC Fs and 100 GS Fs will be available. There is a price to pay for exclusivity. The RC F 10th Anniversary Edition starts at $80,810, a $16,160 premium over the standard model. It's not just special badging. The new model comes standard with the Performance Package, Triple Beam headlights and Intuitive Park Assist. Those three options will run you $7,160 on their own. At $89,350, the GS F 10th Anniversary Edition is only a $5,000 premium over the standard model. Both cars come with matte Nebula Grey paint, 19-inch black BBS wheels wrapped in Michelin Pilot Super Sport tires, and Brembo brakes with blue calipers. The RC F has blue leather seating with white accents up front as well as blue accents on the shift knob, steering wheel and instrument panel cover. The GS F gets blue leather seating both front and rear. There are blue carbon-fiber accents, blue suede on the dash and blue seat belts. Additionally, the GS F gets blue leather on the steering wheel, console and shift knob. The RC F and GS F are still powered by a 467 horsepower naturally-aspirated 5.0-liter V8. Power is sent to the rear wheels through an 8-speed automatic transmission. Both cars also pack a torque vectoring differential. Look for these special edition models later this year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lexus RC F and GS F 10th Anniversary Edition cars View 15 Photos News Source: Lexus Design/Style Lexus Coupe Luxury Performance Sedan lexus rc f lexus gs f

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"