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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Next-gen Lexus RC will be a race car first

There has been one generation of the Lexus RC, the Japanese luxury maker's sports coupe meant to mix it with offerings like the Audi A5, BMW 4 Series, and Mercedes C-Class. Instead of doing that, it has hung back in the enthusiast consciousness with the Infiniti Q60, a car you remember — and remember is actually pretty good — when someone else brings it up. At least one exec at Toyota wants to change that for the next-gen RC, assuming we get one. David Wilson, president of Toyota Racing Development (TRD), spoke to Car and Driver at the recent 24 Hours of Daytona. C/D said Wilson "hinted" the coming RC will look at the Toyota Gazoo Racing GT3 concept revealed as last month's Tokyo Auto Salon for inspiration, the target being to create a better performing race car for global GT3 competitions, which will breed a better performing road car. "ItÂ’s fairly safe to connect the dots and suggest that [the GR GT3 concept] could be a precursor to the next global GT3 car for Lexus," he said.  As we wrote about the GR GT3 concept, Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning the next Lexus RC into a not exactly ripping IMSA and GT3 competitor, as it did with this one, the GT3 Concept could lead development of one or more Toyota Group race cars that, as required by GT3 homologation rules, become one or more road cars. Speaking to Motor1, Wilson and Lexus GM Andrew Gilleland affirmed the coming RC will be a racer first, Wilson saying, "Our Lexus RC F is a dynamite sports car, but I'll be candid and say that itÂ’s not a GT3 car. The current gen that weÂ’re racing right now was an afterthought to make it a GT3 car." That process gets reversed for the next coming, the president confiding to, "Before you put your first line on paper, you decide youÂ’re going to race that car and that shapes the design parameters, the performance parameters of that production car." Gazoo Racing said there'd be a prototype of the GT3 concept on track by the end of this year. We might learn then how Toyota and Lexus plan to push the sporty angle for track and road. As for when a new RC race or road car might debut, the TRD honcho would only say, "hopefully in a couple of years." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Lexus NX F Sport gets the Black Line treatment

Lexus is debuting a limited-production NX F Sport Black Line edition at the 2019 Chicago Auto Show. Set to be sold for the 2019 model year only, the Black Line is essentially an appearance package with some added equipment as well — Lexus previously made a Black Line version of the RC coupe with similar results. The package takes a normal NX 300 F Sport and jazzes it up a bit. The NX in this spec is equipped with a 2.0-liter turbocharged four-cylinder making 235 horsepower and 258 pound-feet of torque. Forged 19-inch chrome wheels and a faux carbon bodyside graphic are the main exterior changes. Only three colors will be available for the Black Line, including black, silver and the white you see here. The interior gets colors to complement the exterior, with two-tone white and black seats. A black headliner is standard, as are unique Black Line floor mats, cargo mats and key fob gloves. Extra equipment comes in the form of a new Mark Levinson 14-speaker, 835-watt audio system. This audio setup isn't available on any other version of the NX crossover. Beyond that, the Black Line is a fully-loaded NX with nearly all of the available option boxes checked. Notable upgrades include navigation, blind-spot monitoring, heated/cooled seats, an auto-dimming mirror and moonroof. Lexus is limiting production to 1,000 units for this special edition, which will be arriving in dealerships in February — as in, right about now. It's available in either front-wheel or all-wheel drive. The front-drive version goes for $49,600, while all-wheel drive will run you $51,000 including destination charges. Related video: