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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2023 Lexus RZ 450e electric crossover unveiled with 225-mile range

Lexus, one of the pioneers of hybrid technology in the luxury segment, is ready to march into EV territory. It unveiled a battery-powered model called RZ 450e that was developed as an electric car from the ground-up and that blazes the path that several cars will follow. While the RZ isn't the first electric Lexus, that honor goes to the UX300e sold in Europe and in China, it's the first electric Lexus that was developed as a standalone model for global markets. There will not be a gasoline-burning or even a hybrid-powered RZ. The firm started with an EV-specific version of the e-TNGA platform developed by parent company Toyota and also found under the bZ4X, which explains why the crossover's proportions might look familiar. One of the most striking styling cues is that the Spindle Grille is gone: it has been replaced by a body-colored insert that Lexus named a Spindle Body. We're told that future EVs from Lexus will follow this design direction. The RZ stretches 189 inches long, 74.6 inches wide, and 64.4 inches tall, dimensions that make it about three inches shorter and 10 inches longer than the RX and exactly as wide. Its weight hasn't been released yet. It's also slightly longer, wider, and lower than the bZ4X. Inside, the RZ is characterized by a minimalist design that's elegant and inspired by elements of Japanese culture. Most of the few switches left in the cabin are grouped into two clusters on the steering wheel; they let the driver control features like the infotainment system and the optional head-up display. The center stack is dominated by a 14-inch touchscreen that the RZ borrows from the NX and the LX. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Drivers will be able to count on the Lexus Safety System+ 3.0 suit of electronic driving aids, which includes a lane departure warning system and adaptive cruise control, among other features. Remote-controlled parking will be optional, and radiant heaters located below the steering column and on the bottom of the passenger's side of the dashboard will help warm the cabin without drawing too much electricity. Power comes from a pair of electric motors linked to a 71.4-kilowatt-hour lithium-ion battery pack. The motor installed on the front axle develops 201 horsepower while the one assigned to the rear axle generates 107 horsepower. This configuration gives the RZ through-the-road all-wheel-drive.

Lexus RC F GT3 Racing Concept threatens to go racing

In case you needed more proof that the Lexus RC F is a statement car intended to scream "This is not your father's brand" (yes, we're paraphrasing the tagline of another automaker), here it is: the Lexus RC F GT3 Racing Concept. Lexus introduced a GT500-spec version of the RC F at the Tokyo Auto Salon last month, but this GT3-spec entrant and its Reading Rainbow paint job will get to show off at the Geneva Motor Show to whet the appetites of European racing outfits.
Although referred to as a concept, it will shake that name off when it completes a season of testing this year. Next year, Lexus will make it available to paying customers, and says the car will be cleared to race in the Occident and in Japan's Super GT series alongside its GT500 cousin.