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Toyota applies to trademark Lexus LFR name in Europe

Less than a week ago, Toyota appealed to the European Union Intellectual Property Office (EUIPO) to reserve the names Lexus LFR and LFR for "Automobiles and structural parts thereof," CarBuzz discovered. Starting with the usual disclaimer, we can't know what this will be applied to, nor if it will be applied to anything; automakers constantly reserve names that never find their way to production vehicles. Now for the fun part: The short money says this is for the production version of the Lexus Electrified Sport Concept shown in December of last year, successor to the LFA. Pulling back the nomenclature curtain, Lexus began its Lexus Future (LF) series with the LF-S sedan in 2003. The A in the LF-A concept that followed two years later was said to stand for Apex. Our guess is that what's coming is the Lexus Future Revolution. This is, after all, the car that will "destroy the spindle grille."  On top of potentially evolving from the concept name to LFR, if that's what it's called, the vehicle itself still appears to be in flux. The Electrified Sport was touted with an electric powertrain run off solid-state batteries, as targeting a 435-mile range or more, and having 1,000-horsepower guts enabling a 60-mph sprint in just over two seconds. In March, reports out of Japan said a version powered by a 4.0-liter twin-turbo V8 hybrid would launch first, the EV not arriving until the end of this decade — a timeline that makes sense considering solid-state batteries aren't due in a Toyota until 2025, and only then in a hybrid. There's no reason to believe Lexus would want to run high-tech, high-voltage, high-risk experiments in its halo car. In July, another Japanese outlet refined the ICE rumor with gossip that what was then referred to as the LFA II would fit the 5.0-liter twin-turbo V8 from the Lexus LC 500 endurance racer and make around 700 horsepower. Supposedly, it would also become the "substitute for the GR010 Road Going version." The Gazoo Racing GR010 is Toyota's entry in the Hypercar class of the FIA World Endurance Championship, powered by a 3.5-liter twin-turbo V6. We're still not sure how these two vehicles could line up since the GR010 needs to be sold in at least 20 road-going versions within two years to satisfy class rules, each of which would need to use its V6 powertrain, not the 5.0-liter.  And in August, Lexus boss Koji Sato told Top Gear he's toying with a simulated manual transmission.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2013 Lexus ES earns five stars from NHTSA

The 2013 Lexus ES has earned a five-star crash rating from the National Highway Traffic Safety Administration. The 2013 ES 350 and ES 300h hybrid earned the highest ratings in each of the government's crash evaluations, including overall driver safety, frontal crashes and overall side impacts, save one. The sedan only achieved a four-star rating in the NHTSA rollover protection test, but that fault wasn't enough to keep the vehicle from earning a five-star designation overall.
The announcement doesn't mention the recent Consumer Reports claim that the ES comes with a faulty emergency trunk release that can be easily broken in a panic situation.
As you may recall, the 2013 ES 350 carries an MSRP of $36,100, plus an $895 destination fee and offers buyers a 268-horsepower 3.5-liter V6 good for 248 pound-feet of torque, as well. The ES 300h, meanwhile, stickers at $38,850 plus the same destination charge.