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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2023 Lexus UX goes hybrid-only, gets new UXh name

Lexus is making a series of updates to the UX, its entry-level crossover, for the 2023 model year. Now only offered with a hybrid powertrain, the soft-roader receives a better infotainment system, updated steering and suspension systems and more capable safety features. Shifting to a hybrid-only line-up brings a new name: UXh. That's not the only change you'll spot if you open (or download) a brochure. Buyers can select a pair of option packages called F Sport Design and F Sport Handling, respectively. The former focuses largely on appearance and equipment. It adds F Sport wheels, a specific grille, painted wheel arch flares, dark roof rails, a black roof panel, a moonroof, rain-sensing wipers, fog lights, cornering lights and self-leveling headlights. Inside, the list of F Sport-specific parts includes the front sport seats, steering wheel, gear selector, instrument cluster and pedals. The latter goes a step further with performance-tuned dampers, an Active Variable Suspension system and a brace to the steering gear. We're told that these changes noticeably improve the UXh's handling. Even if you choose not to tick either box, the 2023 UXh should drive better and quieter than the 2022 UX. Lexus notes that it recalibrated the steering and suspension systems and, interestingly, added 20 spot welds to the body in order to improve structural rigidity. Inside, the most significant changes for 2023 are infotainment-related. The UXh gets the Lexus Interface infotainment system already found in some of the other models in the range, like the NX. It's displayed on an eight-inch touchscreen (a 12.3-inch unit is optional) with anti-glare technology, and it brings with it a redesigned center console with a bigger wireless device charger and a pair of USB charging ports. For 2023, every UXh regardless of trim level comes standard with the Lexus Safety System+ 2.5 suite of driving aids. This bundle includes a pre-collision system, emergency steering assist, lane-tracing assist and adaptive cruise control. Lexus notes that the pre-collision system's response range has been expanded with better hardware and that artificial intelligence helped it improve the lane-tracing assist function. Lexus dealers across the nation will begin receiving the 2023 UXh in late summer 2022. Pricing information hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus UX Luggage Test

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."