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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus GX and LX future may be in doubt

With the debut of an all-new RX, Lexus is in a position for continued strong sales in the luxury SUV arena. The fourth-generation RX has grown, making room for the new NX model beneath it. But further up the ladder, things could change for the GX and LX. In an interview with Autoblog at the 2015 New York Auto Show, Lexus executive vice president Mark Templin gave some hints at the future of his brand's SUV lineup. "With NX and RX, we have a really good one-two punch in the crossover segments, and we think we can cover most of the markets with that," he said. As for the larger, three-row GX and LX models, which are built on a traditional ladder-frame chassis, things aren't so clear. Templin noted the the success of both models all over the world – the LX is the best-selling Lexus in Saudi Arabia. The same is true for sales here, he said: "We do very well with those products in the United States – GX has been a great product for us in the US for the last couple of years since its initial introduction. But the future of those vehicles longer term is in doubt because of regulations that are being driven by governments all over the world." Don't start stockpiling LX 570s in anticipation of shortages just yet. Templin didn't give any specifics; he just notes that tightening fuel economy and emissions regulations could affect product planning. In our analysis, if and when GX rides off into the sunset, Lexus still needs a midsize, three-row SUV to fill that gap. The most likely candidate for that is some variation on the RX. Whether or not that's the case, don't expect a BMW-like proliferation of body styles from Toyota's luxury division. "It creates problems. It creates complexity, that's hard for every step of the process," Templin said, nothing that too many models stresses the design department, manufacturing, and even dealers inventory selection. As for the bottom end of the lineup, Templin wouldn't comment on a compact SUV below the NX, saying "I think there are more potential options for us in the future, but we're not trying to grow the number of models we have in our lineup. It's not really what our core business is about." For now, Lexus and Templin are focused on launching the RX, which accounts for three of every 10 Lexus models ever sold. The 2016 model, available in RX 350 and RX 450h hybrid versions, goes on sale by the end of the year. Related Video:

2016 Lexus IS gets revised engine lineup

Look, the old Lexus IS 250 sucked. With a slow, heavy, underpowered, thirsty, 2.5-liter V6 under hood, our own managing editor, Steven Ewing, dubbed it Jennifer Slowpez in his review. While we celebrate its death, we're raising our glass towards a far smarter lineup for Lexus' entry level sedan. As previously reported, the new rear-drive-only IS 200t steps in at the bottom of the range. You can read all about it in our original post from late last month. Today's news focuses on the V6. While the 3.5-liter V6 from the IS 350 will soldier on unchanged, Lexus is adding a detuned variant of Toyota's popular six-cylinder to create the IS 300 AWD. Where the IS 350 pumps out 306 horsepower and 277 pound-feet of torque, the all-wheel-drive-only IS 300 comes to party with a more relaxed 255 hp and 236 lb-ft of torque. That's still a hell of a lot more power than the old IS 250 AWD, which offered just 204 hp and 185 lb-ft of torque. So, there we have it – IS 200t, IS 300 AWD, IS 350, and IS 350 AWD. And of course, Lexus' performance minded F Sport package is available regardless of engine, giving owners a sharper and more stylish character for their sedan. You can check out the nitty gritty details on Lexus' rejiggering of the IS range below. Lexus IS Sport Sedan Gets Revved Up In 2016 With Three Available Engines 2.0L Twin-Scroll Turbocharged Gas Engine for New IS 200t New 3.5L V6 Engine Provides More Options for All-Weather Drive with IS 300 AWD Agile Handling Throughout IS Lineup Available F SPORT Package Heightens Driving Experience July 24, 2015 2016 Lexus IS Sedan Product Information The Lexus IS luxury sport sedan models will continue to delight drivers with their balance of luxury, agility and sportiness as they enter 2016 model year with a three model strategy with IS 200t, IS 300 AWD, and IS 350. The former IS 250 and IS 250 AWD are discontinued. The IS adds to its stable of engines and receives a turbocharged gas engine, bringing the number of engine alternatives to three. Drivers will have a hard time deciding which IS to take home with rear-wheel drive (RWD), all-weather drive (AWD) and F SPORT variants. The new IS 200t, available as RWD only, features a 2.0-liter twin-scroll turbocharged inline four-cylinder engine with intercooler paired to an eight-speed automatic transmission. This engine cranks out 241 hp and has 258 lb.-ft. torque at 1,650-4,400 rpm.