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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2021 Lexus IS shows its rear end, gets a new unveiling date

Lexus was set to introduce the next-generation IS on June 9, but it postponed the event to respect "the recent global situation," meaning worldwide protests in the wake of George Floyd's death in police custody. Now Lexus has rescheduled the unveiling, and given us our first look at its next entry-level sedan. The model's global debut is scheduled for at 7 p.m. Eastern time June 15, which is 4 p.m. for West Coasters. The unveiling will take place online, and the company will stream it live on its various social media channels. Lexus published a five-second preview video to give us a fleeting look at the 2021 IS. Although the front end remains hidden, the preview reveals that thick chrome trim surrounds the side windows, and that the elongated rear lights are connected by a thin light bar. It's a styling cue that should emphasize the compact sedan's width. We know the next-generation IS will carry on with rear-wheel drive, though all-wheel drive will again be offered at an extra cost, and the video confirms the IS 350 nameplate will return. It's too early to tell what it will denote, however. Earlier, unverified rumors suggest the model will gain a 3.0-liter straight-six engine sourced from BMW and shared with the Z4 and the Toyota Supra, among other models. Other reports affirm the range will consist of a turbocharged four-cylinder, a naturally-aspirated V6, and, at the top of the range, a new-for-2021 5.0-liter V8. Lexus has offered a V8-powered IS before; it introduced the terrific IS F at the 2007 edition of the Detroit Auto Show and kept it in production until 2014. The V8-powered model allegedly due out in the coming months won't pick up where the IS F left off, however. It will be named IS 500, so it won't be a full-fledged F-tuned model. 500 corresponds to 5.0 liters of displacement, and the current, 350-badged IS is powered by a 3.5-liter V6. While this naming system seemingly discredits rumors of a BMW-built 3.0-liter six, keep in mind Lexus emblems aren't always pegged to an engine's displacement. The entry-level 2020 IS 300 is equipped with a 2.0-liter four-cylinder. Will Lexus stick to tradition, or will it invite BMW to a game of musical emblems? We'll know when the veil comes off the next IS in a few short days. It's expected to arrive in American showrooms before the end of 2020 priced in the same ballpark as its predecessor, which starts at $38,560.

Lexus teases Frankfurt Motor Show concept... is it the RC Coupe?

With the teaser image of the concept car above and the announcement that Lexus will be premiering it to the world at the Frankfurt Motor Show on Tuesday, September 10, you know pretty much what we know. The Japanese luxury brand has decided to to say nothing more. Picture sleuthers have, however, suggested that it is a conceptual preview of either the RC Coupe or the hotter RC-F that will be revealed in Tokyo, or, less likely, the coming NX crossover - and that covers all the bases that we know of.
Along with that, Europeans will get to lay eyes on the GS 300h for the first time, the sport sedan powered by Lexus' 2.5L hybrid powertrain. You'll find a skosh more information in the press release below.