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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Lexus LCs for SEMA inspired by Blue Morpho butterfly, Marvel's Black Panther

Lexus is bringing a pair of LC 500 coupes to this year's SEMA show, and they're thoroughly different vehicles to one another. The first is a production car, the Lexus LC Inspiration Series. It's a highly limited-edition car that is mostly stock except for a unique paint job. The other also has a special paint scheme, but it's a one-off show car designed around the upcoming Marvel movie, " Black Panther," in which an LC 500 will be featured. The LC 500 Inspiration Series, being a production car, should be of the most interest to consumers, but also because of its special paint. Looking at it, it's very clearly blue, but according to Lexus, there are no actual blue pigments in the paint. Instead, the blue hue comes from the way nano-structures buried in the paint reflect blue light. It works similarly to the wings of the Blue Morpho butterfly, which also lack any actual blue coloration, but the structure of the wings' surfaces reflect blue light. This paint is not easy to make, either. Lexus says it takes eight months to produce a batch, and only two cars with the coating can be built each day. So it's easy to understand why this is a limited edition car and color. Only 100 will be sold in the United States. To sweeten the deal, this Inspiration Series edition comes standard with 21-inch forged wheels, exclusive carbon fiber door sill plates, and, for some reason, a Barneys sommelier bar set with a design inspired by the LC. View 11 Photos As subtle as the Lexus LC 500 Inspiration Series is, the Black Panther LC 500 isn't. The car features an extremely widened body. It's a fairly elegant design, except for the stuck-on claws on the side mirrors that are echoed by the silver panted fender vent strakes. The paint scheme is equally absurd. The dark indigo blue paint has an enormous Black Panther mask design on the hood. Under the car is blue underglow, and the interior is finished in black leather with blue Alcantara. Lexus also lists a number of fictional features for the car, since it is meant for the Black Panther superhero. Among them are a bulletproof, self-healing Vibranium body, systems controlled by a "Wakandan B-CPU (Brain/Computer interface) creating a symbiotic relationship between the vehicle and its driver," and side mirrors with "instinctual positioning technology" to automatically move to the right position for the driver.

Lexus Teammate advanced driver assist tech headed to 2022 LS 500h in the U.S.

Toyota showed off a new advanced driver assist system for the Mirai and Lexus LS in Japan on Thursday this week. At that time, there were details, but no indication of whether the system would make it to U.S.-bound Toyota and Lexus products. We have answers today. This Level 2 driver assistance system will be deployed in the U.S. in the 2022 Lexus LS 500h when it launches later this year. Lexus is naming it “Lexus Teammate,” making it obvious from the start that this is no fully autonomous vehicle. The system is your teammate; itÂ’s not taking over, and instead the two of you work together. With Teammate activated, the vehicle can accelerate, brake and steer to maintain the lane and follow/keep pace with other vehicles. ItÂ’s able to change lanes on its own to go around slower vehicles and can also navigate interchanges. Lexus says itÂ’s usable on “limited access highways,” and notes that itÂ’s only “partial hands-free” in operation. The company also notes you must keep your eyes on the road for it to work — thereÂ’s a camera that monitors the driver and makes sure of this. “We are very proud of Lexus Teammate, which is the culmination of five years of close collaboration between our technical centers in Japan and the U.S.,” says Derek Caveney, executive engineer at ToyotaÂ’s Integrated Vehicle Systems team. “We conducted simultaneous development and rigorous testing in both markets with the goal of achieving industry-leading advanced driver assistance functionality.” Lexus isnÂ’t saying what other vehicles we should expect this system to be in next, but both the LS 500h and LS 500 (sometime shortly after the hybrid) will have it this fall. In addition to the highway assist, Lexus announced a parking assistant. Named Advanced Park, itÂ’s able to assist in hands-free parking for parallel parking or backing into a space. ItÂ’ll control steering, acceleration and gear changes when parking itself, and youÂ’ll be able to watch how itÂ’s doing using the 360-degree camera tech. Just press a button, and your Lexus should park itself. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.