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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus IS sedan refreshed and restyled in Beijing

The current IS with its polarizing sheetmetal has been for sale since 2013, and Lexus has now updated the styling, turning it up a notch. The new IS has a mouth that is perhaps even more gaping than the outgoing model's front end. The intakes have been enlarged, making the front bumper more aggressive even on the IS200t base model. Along with a reshaped spindle grille, the headlights have been redesigned and now feature L-shaped daytime running lights. The checkmark-shaped "light guides" underneath them have also been made more pronounced. Lexus says they have reached for a design that would make the car look like it's in constant motion even when sitting still – perhaps a design cliche, but often attempted, and the character line on the sides has been enhanced for that reason. Did they succeed? You be the judge. Inside, the central information display has grown from 7 inches to 10.3, along with getting higher resolution. Otherwise, the interior remains much as it was. There are small touches here and there, including a redesigned gauge cluster, but mostly it's all about new color choices. On the engine front, the lineup continues to rely on three engine choices. The IS200t carries on as the downsized base four-cylinder option with a twin-scroll turbo charger and cycle-shifting Variable Valve Timing-intelligent Wide – still good for 241 horsepower. The IS300 gets a 255-horsepower V6 and the top-rung IS350 offers up 306 ponies from its 3.5-liter V6. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New Lexus IS Debuts at the 2016 Beijing Auto Show BEIJING (April 25, 2016) -- A daring new styling direction, exciting performance and innovative technology defined the completely new Lexus IS that was introduced in 2013. Since then, sales of the luxury brand's entry-level sedan have surpassed expectations, outselling the previous-generation model, which was very popular in its own right. At the Beijing Auto Show today, Lexus has taken the covers off the new IS, armed with a fresh new look and a number of important changes. Because the original styling of the current IS has proved so popular, Lexus has kept the essence of car's exterior appearance intact; however, the entire front fascia of the new model has undergone a transformation, highlighted by new headlamps, large air intakes in the front bumper and an evolution of Lexus' spindle grille.

More 2022 Lexus NX teaser photos show the SUV moving upscale

Lexus has released two additional teasers for its soon-to-debut NX, this time on Twitter. Emphasizing its Japanese roots — the first image was shot in front of Mt. Fuji — one image shows the silhouette of the NX against an Edo-era-style temple. Despite the dark profile, however, we do get a few more clues as to what the luxury crossover will look like. The second-generation NX largely keeps the same shape as the outgoing model, but the A-pillar looks a bit more sharply raked. The hood also appears to have a raised center area towards the nose, indicating a more prominent grille. A third image shows the car in (or Photoshopped in) a more tropical setting. It depicts a jutting jawline that is only available if you order the NX's F Sport package. However, those would typically be accompanied by a small F Sport logo on the fender, which this car lacks. So perhaps all models will now have more upscale-looking front fascia (or F Sport models won't have that fender badge). One major improvement are the wheels. The teasers show elegant, thin-spoked rollers befitting of a Lexus, rather than some of the cheap-looking alloys from the current generation that would look just as at home on a Toyota or Subaru. Typically, wheels of this ilk would only be available on a higher-spec RX and pricier Lexus vehicles. Though these likely come with a higher trim level, it's at least nice to know a classier option will be available. Overall it's still not much to go on. But combined with the redesigned rear shown in a previous teaser and the expected technological improvements inside, it should move the NX line into more deluxe territory. Lexus will debut the next-generation NX online on June 11. The streaming event will take place on the Lexus website starting at 11 a.m. Eastern time, 8 a.m. Pacific.