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Auto News Recap for 9.9.16 | Autoblog Minute

A recap of the week in automotive news, including Honda Civic Type R spy shots, Toyota Supra spy shots, and a teaser of the Lexus UX crossover concept. Honda Lexus Toyota Crossover Autoblog Minute Videos Original Video honda civic type r supra hot hatch lexus ux concept

Lexus and Adidas celebrate 'Wakanda Forever' with unique RX design

"Black Panther: Wakanda Forever" just smashed the box office for its opening weekend, and to help celebrate the release, Lexus worked with a team at Adidas on a movie-inspired RX 500h F Sport SUV. Lexus handed a brand-new RX to Adidas S.E.E.D. school for a Wakanda-worthy makeover. The S.E.E.D. (School for Experiential Education in Design) program helps Adidas identify and promote design talent in groups that may not otherwise have a chance, including female creators, who constituted its entire inaugural class in 2020. Working with the Adidas design shop, they approached the SUV with the question, “What if Wakanda had a national athletic team?” The result is a unique F Sport design with diamond patterns and gold accents. Though dramatic, the look helps hide the RXÂ’s massive grille. LexusÂ’ F Sport trims have traditionally focused mostly on appearance upgrades, but the move to build a dedicated 500h F Sport with upgraded hybrid tech should bring a meaningful boost in sportiness. The team also massaged the RXÂ’s interior, changing upholstery and materials throughout. The unique diamond pattern from the SUVÂ’s exterior translates into wild patterns on the seats, steering wheel, and door panels, while gold accents replace the center console and door trim pieces. Wakandan letters adorn the RXÂ’s door sill plate and steering wheel, where the team stitched “Wakanda Forever” in the fictional alphabet. While some may find the wild creation cool enough to buy, itÂ’s not for sale. The vehicle will likely make the rounds at movie-related events before being placed in a company storeroom somewhere. Interestingly, the S.E.E.D. team also created a shirt, but like the RX, itÂ’s not for sale. Only a select group of influencers will get the shirt, which features the phrase “Educate a Woman, Educate a Nation” in Wakandan text.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.