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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).

2019 Lexus LX Inspiration Series is relatively uninspiring

We're a whole month away from the Los Angeles Auto Show, but Lexus is already showing us a special edition LX it plans to debut at the show. Called the LX Inspiration Series, it's an appearance package for the already opulent Lexus SUV. It starts with black paint and black wheels, then adds black trim to the headlights, fog lights and windows. Its grille gets a new dark chrome surround — as though it needed to be any flashier. The headlamp lenses are smoked black as well. Around back there's more black chrome accents around the taillights, license plate surround and back door. Then for what we can only assume is for balance, Lexus gave it a white leather interior. The white leather is complemented by plenty of black leather to create a two-tone appearance. It looks expensive and classy and all of the things that a $100,000 Lexus should be – this special edition climbs over the century mark at $101,715 including destination charges. You do get a fully-optioned version of the LX with the four-zone climate control, heated/cooled rear seats and projector door lamps, but this version is still significantly more expensive than the base Lexus LX which comes in under $90,000. The Toyota Land Cruiser-based LX is ancient at this point, and frankly this doesn't do much to move the needle. No other updates appear to be in the works for now, so you better really like this traditional SUV to go grab one up. Only 500 of these "Inspiration Series" special edition models are planned if the blacked-out exterior strikes your fancy. Related Video: Featured Gallery 2019 Lexus LX Inspiration Series View 12 Photos Lexus SUV Luxury Off-Road Vehicles toyota land cruiser 2018 LA Auto Show