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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2021 Lexus NX 300h F Sport Black Line adds flair and luggage

At the beginning of the year, Lexus introduced a Black Line Special Edition trim on the NX 300 F Sport, produced in a run of just 1,000 examples. In April, the Japanese luxury maker showed the GS 350 Black Line Special Edition that came with a pair of Zero Halliburton cases as a last hurrah for the GS line, the sedan even more exclusive with just 250 units made. The 2021 NX 300h F Sport is next to pick up the baton, earning F Sport upgrades and snagging a set of that Halliburton luggage, too. Three colors are available: the brand-new deep blue of Grecian Water and the familiar Ultra White and Obsidian. Unlike the NX Black Line shown earlier, the hybrid paints its black wheel arch liners in body color and omits the faux carbon fiber side graphic, and the 19-inch chrome wheels replaced by 18-inch rims in "dark sputter" finish. Inside, blue stitching on the seats, door panels, armrest, center console. and floor mats accents the black interior. The F Sport treatment includes headlights, a larger mesh grille to replace the standard spindle grille with horizontal slats, a tuned suspension and sharper body kit. Lexus has made normally optional features like park assist and the foot-operated tailgate standard for the Black Line. Under the skin, the 2.5-liter four-cylinder assisted by an electric motor sends its 194 horsepower to all four wheels. The Lexus Black Line Zero Halliburton luggage duo starts with Halliburton's Edge Lightweight Collection. The 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. Lexus will build 1,000 examples of the NX 300h Black Line Special Edition over the next 90 days, with availability as of now. Pricing starts at $47,835 after destination, $300 more than the standard top trim, the NX 300h Luxury AWD. Related Video:    

Lexus RC F police cruiser set to patrol Australia's highways

Planning a trip down to Australia? Better keep an eye on the speedometer. Because with this latest set of wheels, the local cops should have little trouble chasing you down. It's a Lexus RC F coupe that's been specially outfitted to join the police motor pool in the southern region of New South Wales. Details on how it's set up for official duty are scarce, but as you can see, it features special graphics as well as flashing lights on the dashboard and rear shelf. There's probably special communications equipment installed as well, but we doubt the Aussie bobbies will be trying to squeeze any perps into the back seat. The Japanese performance coupe is slated for use in a number of applications, one of them being to promote road safety. We're not sure how a 467-horsepower V8 luxury coupe gets that message across, exactly. But even though it's not quite as impressive as what they've added to the fleet in Dubai, the RC F ought to garner some attention at events like the Bathurst Six Hour race and the MS Sydney to the Gong bike ride where it'll be on display. And just in case it's put on highway patrol, we'd suggest locals and visitors exorcise their speed demons on the Stuart Highway up north and keep their right feet light on the streets in NSW. Related Video: