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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

Lexus files to copyright LC 500 nameplates [UPDATE]

UPDATE: Reached for comment, Lexus told Autoblog that it "cannot offer comment on the potential naming of a production version of the LF-LC concept" and pointed out that automakers trademark nameplates as a matter of course. Some automakers already slap a production-ready name on their concepts, but not Lexus. The Japanese automaker typically labels its show cars with the letters LF-XX. So when we heard that Toyota had green-lit the LF-LC concept for production, we naturally started wondering what name the production version would carry. But if the latest intel is any indication, we can stop wondering. According to Lexus Enthusiast, the automaker has filed to trademark the names LC 500 and LC 500h in a variety of markets – including the United States, Canada and Australia. The application tells us a number of things: first of all, that the LF-LC will retain that second set of letters along the road to production (like the NX but unlike other recent Lexus concepts). And secondly, it indicates what engines we can expect to find under the hood. The 500 designation would seem to suggest that the base version of Lexus' upcoming halo sports car will pack the 5.0-liter V8 from the RC F. The bigger question mark is over the hybrid version. Current gasoline-electric models in the company's lineup include the RX 450h (based on a 3.5-liter V6) and the LS 600h (with a 5.0-liter V8). For the LC 500h, Lexus could be planning a more potent electric motor to mate to the 3.5L V6, or planning a new powertrain altogether.