2010 Lexus Es 350 4dr Sdn on 2040-cars

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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

2021 Lexus IS shows its rear end, gets a new unveiling date

Lexus was set to introduce the next-generation IS on June 9, but it postponed the event to respect "the recent global situation," meaning worldwide protests in the wake of George Floyd's death in police custody. Now Lexus has rescheduled the unveiling, and given us our first look at its next entry-level sedan. The model's global debut is scheduled for at 7 p.m. Eastern time June 15, which is 4 p.m. for West Coasters. The unveiling will take place online, and the company will stream it live on its various social media channels. Lexus published a five-second preview video to give us a fleeting look at the 2021 IS. Although the front end remains hidden, the preview reveals that thick chrome trim surrounds the side windows, and that the elongated rear lights are connected by a thin light bar. It's a styling cue that should emphasize the compact sedan's width. We know the next-generation IS will carry on with rear-wheel drive, though all-wheel drive will again be offered at an extra cost, and the video confirms the IS 350 nameplate will return. It's too early to tell what it will denote, however. Earlier, unverified rumors suggest the model will gain a 3.0-liter straight-six engine sourced from BMW and shared with the Z4 and the Toyota Supra, among other models. Other reports affirm the range will consist of a turbocharged four-cylinder, a naturally-aspirated V6, and, at the top of the range, a new-for-2021 5.0-liter V8. Lexus has offered a V8-powered IS before; it introduced the terrific IS F at the 2007 edition of the Detroit Auto Show and kept it in production until 2014. The V8-powered model allegedly due out in the coming months won't pick up where the IS F left off, however. It will be named IS 500, so it won't be a full-fledged F-tuned model. 500 corresponds to 5.0 liters of displacement, and the current, 350-badged IS is powered by a 3.5-liter V6. While this naming system seemingly discredits rumors of a BMW-built 3.0-liter six, keep in mind Lexus emblems aren't always pegged to an engine's displacement. The entry-level 2020 IS 300 is equipped with a 2.0-liter four-cylinder. Will Lexus stick to tradition, or will it invite BMW to a game of musical emblems? We'll know when the veil comes off the next IS in a few short days. It's expected to arrive in American showrooms before the end of 2020 priced in the same ballpark as its predecessor, which starts at $38,560.

This is what a Lexus RC-based 'four-door coupe' might look like

It feels like there is a secret law in Germany mandating that every domestic automaker there must offer at least one model with a four-door coupe bodystyle like the BMW Gran Coupes, Mercedes-Benz CLS and Audi A7. Several of the German brands even have the swoopy sedans in multiple sizes. So far, Lexus has stayed out of that fray, but maybe not for long, if a recently spotted test car makes it to market.
The brand is known to be testing a highly styled four-door coupe, roughly the size of the GS, under heavy camouflage. Little is known about the new model at the moment, but its existence makes sense. If it really wants to take the on Germans, Lexus is going to have to fight them toe-to-toe with competing models - especially with ones understood to have high margins.
Pictured above is a rendering from artist Theophilus Chin imagining a slightly smaller take on the genre based on the RC coupe, which he calls the RC GT. His design leaves the original shape almost untouched, but shortens the front doors to allow room for a rear doors under the arching roof. His GT would be aimed more against the BMW 4 Series Gran Coupe and rumored Mercedes-Benz C-Class four-door coupe, rather than the larger models Lexus actually appears to be targeting with its vehicle under development. His concept certainly nails the look, though, and while it might not have a basis in reality, we thought that it's well-resolved enough that you'd want to take a look, if only as a "what could've been" flight of fancy.