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Lexus is killing off the slow-selling GS luxury sedan
Fri, Apr 24 2020You know that 2020 Lexus GS 350 F Sport Black Line Special Edition we told you about yesterday? As it turns out, it’ll be the last gasp for the midsize luxury sedan, as Lexus plans to cut the nameplate from its lineup. Lexus announced in Japan that it will discontinue the entire remaining GS lineup, including the 467-horsepower GS F performance sedan, after production there ends in August. It also follows the brandÂ’s decision last year to not offer the entry-level GS 300 in the U.S. for 2020. In a statement sent to Autoblog, Lexus said, “We are constantly evaluating model mixes throughout our lineup. In the declining sedan segment, GS family has represented a small amount of sales in the last few years.” Lexus first launched the GS in 1993 and last gave it full update for its fourth generation in 2012, designating it as the first model to get the signature, polarizing spindle grille. Rumors of its eventual demise have persisted for years, with Lexus sitting with a whopping six sedans and coupes at a time when all momentum is on the side of crossovers and SUVs. Last year, the GS represented just 4% of overall Lexus sales in the car segment. Through the first three months of 2020, Lexus sold just 624 GS sedans, a decline of more than 34% year over year. Full-year sales in 2019 were down a whopping 48.8%, at just 3,378. The model saw its best sales year in 2015, when it sold 23,117. The Black Line Special Edition, meanwhile, is limited to 200 examples and are available starting this summer. Pricing isnÂ’t yet available, but in Japan, where theyÂ’re calling it the “Eternal Touring” special edition and offering it in a blacked-out color scheme, Lexus is releasing it on June 1 starting at the equivalent of about $66,080. Related Video:
Lexus still weighing convertible prospects [w/poll]
Wed, Dec 10 2014Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.
The 2021 Lexus LC 500 Convertible is blissful, motoring beauty
Mon, Apr 5 2021Exquisite, grand, beautiful. Any of these words and more like them could be used to describe the 2021 Lexus LC 500 Convertible’s design. They also apply to the noise made by LexusÂ’ 5.0-liter naturally aspirated V8 engine. In fact, go down the list. The interior is just as stunning. Its handling defies the 4,557-pound curb weight. Sure, the infotainment system is hot garbage to use, but Â… who cares? Messing with a formula as perfect as the LC 500 Coupe is dicey business. That said, these designers already had one mic drop moment. WhatÂ’s a second with the Convertible? One look at the dazzling drop top is enough to turn anybody into a believer. The original LC was essentially just the LF-LC Concept brought to life in production form. Few (if any) designs of the past decade have transitioned so gloriously from the make-believe world of concept cars to production vehicles. Seeing the LC parked amongst Ford Explorers, Chevy Tahoes and other regular fare at a grocery store brings into focus how unprecedented the design is. It looks as though somebody ripped the car straight out of a fantasy novel and stuck it on city streets. The first time I drove the LC, some guy and his friend followed me for several miles until I arrived at my destination, just to scramble out of their car and get a closer look. ThatÂ’s the kind of car this is. Many years from now, there will be beautifully preserved examples of them sitting on the grass at concours shows across the country, rightfully taking its place as a shining example of peak car design from this era. And yes, those are heady words. But look at it! The Lexus spindle grille that looks so awkward and out of place on some Lexus models fits the LCÂ’s face. ItÂ’s complemented by a striking triangle-shaped triple-LED headlight design. Lexus designed the front LED daytime running lights to swoosh in the same shape and style of the grille, too. There are no obnoxious or unnecessary fake vents (looking at you, Supra). ItÂ’s not trying to be a muscle coupe with a super aggressive chin or bulging hood. The front is just clean, pointed perfection. ItÂ’s when we get to the A-pillar that the Convertible begins to diverge from the Coupe. Connecting to the top of the pillar is, well, a roof.
