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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus exec says he still fields complaints about the spindle grille

When Lexus debuted its spindle grille on the GS sedan and trademarked the design back in 2012, it was a sure sign the look was here to stay. It started making its way through the lineup, and now five model years later, it's on all Lexus vehicles. The one thing everyone can all agree on is, it's bold. And Lexus has doubled down on the design with the LF-1 Limitless Concept on display at the Detroit Auto Show. Some people surely think nothing of the grille. Others have equated it to a cartoon character, a beard trimmer, or a baleen whale scooping up krill. In one harsh, perhaps apocryphal criticism, a design professor is said to have likened the spindle to the mouth of the titular hunter-alien in the "Predator" movies. In a much more admiring spacefaring comparison, our Antti Kautonen said the grille of the LF-1 Limited Concept mimics a "Star Wars" ship's shift into hyperspace. That's a fitting analogy for the stunning and futuristic LF-1, which might be the single most dramatically styled vehicle at the North American International Auto Show. A couple of years ago, Toyota chief designer — and head of Lexus — Tokuo Fukuichi defended the spindle in a Reuters interview, saying "sexy" was a goal of the design, and dismissing complaints by saying, "Even polarizing designs, you get used to them after a while." That defense was "a while" — three years — after the new look caused an uproar at a 2012 Toyota stockholders' meeting, where some shareholders complained. Now it has been a while longer, and a Lexus executive says the spindle grille has continued to divide Lexus customers. Jeff Bracken, Lexus group vice president and general manager, told Carbuzz on the sidelines of the Detroit show last week that longtime repeat customers still can't get their heads around whatever it is the car seems to be getting its mouth around. "I'll be very transparent. It's our signature grille. Some of our models have a more expressive signature grille than others. The folks that look at it as somewhat polarizing would be, for the most part, the folks that have been with us since the beginning. In fact I'll take phone calls from some of these owners and will literally spend 45 minutes to an hour on the phone with me just expressing how disappointed they are," Bracken said. Bracken has actually been saying almost the exact same things about the grille for years — both to upset customers and to automotive journalists — for example, to Forbes in 2014.

2021 Lexus NX 300 and NX 300h stick to the formula

After placing the limited-run NX 300h F Sport Black Line Special Edition at the top of the range, Lexus has announced few changes for the rest of the NX lineup going into 2021. For its sixth year on the market, on the exterior of the compact luxury crossover, Blue Vortex Metallic slips off the color wheel, replaced by Nori Green Pearl. The deep forest hue dazzled recently on the 2020 Lexus LC 500 Inspiration Series. Less visible to outsiders, NX models get low-profile windshield wiper blades, and power-folding, auto-dimming, reverse-tilt mirrors. Revisions to the standard interior have been confined to a revised horn pad, and a slightly different red zone on the tachometer, but Lexus didn't clarify what that last point means. Among the feature set, every NX will include blind spot monitor with rear cross traffic alert in the driver safety technology that's grouped under the Lexus Safety System+ 2.0 banner. Turning to the options sheet, ordering the Navigation package will include the HomeLink garage door opening system, and the Mark Levinson audio system comes with an updated amplifier.   After that, what we're already familiar with from the NX lineup carries on. That means three trims, the NX 300, NX 300 F Sport, and NX 300h, plus the NX 300h F Sport Black Line until they're all sold. Engine choices are a 2.0-liter four-cylinder with 235 horsepower and 258 pound-feet of torque on the non-hybrid models, and a 2.5-liter Atkinson cycle four-cylinder engine in the NX 300h that works with three electric motors to produce a total combined output of 194 horsepower. The non-hybrid NX trims get a six-speed transmission, the hybrid employs a CVT. Related Video: