2005 Lexus Es330 -!- Heated And Ventilated Front Seats -!- Cd Player -!- Clean on 2040-cars

Auto blog

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus LF-Z Electrified previews future Lexus hybrids and EVs

While the company has yet to release a fully electric car or even plug-in hybrid in the U.S., the company is adamant that it's ramping up electric plans. One way it's doing this is with concept cars, and the latest is the Lexus LF-Z Electrified, just in case you forgot what powers it before the middle of this sentence. It's not a specific preview of any particular model, but is meant as a hint of a series of, well, electrified Lexus models coming in the next few years. The LF-Z is a clear evolution of the LF-30 Electrified concept from the 2019 Tokyo Motor Show. Like that concept, the front of the car effectively inverts the current Lexus grille design, with the "spindle" section in the middle being solid, and the area on either side covered with dark translucent panels that evoke open areas. The whole body is more crisp and creased than the LF-30, and it looks a little more grounded in reality. It has four conventional doors with actual door handles, the proportions are closer to a sedan or fastback, and a seemingly conventional taillight bar. But getting up close reveals many intricate details such as the cubic shapes in the front fascia, the frilled edges of the front fender flares, and the narrow breaks in the lighting. The interior is ultra-minimalist, with all the display systems placed around the driver, and a simple dash that wraps around to the doors and the rear seats. The seats themselves have a similarly geometric design to the exterior, and the choice to highlight the driver seat in a contrasting upholstery is interesting. Likely because the LF-Z doesn't preview any specific upcoming model, Lexus offered nearly no details about what powers the concept beyond electricity. It has the batteries mounted in the floor, and it features dual motors, one for the front wheels and one for the rear wheels, which isn't particularly remarkable. No range or power numbers were given. Steering is done by-wire, kind of like what you'll find in certain modern Infinitis, and the car features other bits of technology that are already available or coming soon to production cars such as augmented reality displays, a smartphone key system, electrochromic roof glass and reclining rear seats. Still, we think it's a distinctive concept car that could spawn some similarly distinct production cars. Lexus announced that between now and 2025, it will launch more than 10 new electrified models as conventional hybrids, plug-in hybrids or fully electric cars.

Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV