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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

More 2022 Lexus NX teaser photos show the SUV moving upscale

Lexus has released two additional teasers for its soon-to-debut NX, this time on Twitter. Emphasizing its Japanese roots — the first image was shot in front of Mt. Fuji — one image shows the silhouette of the NX against an Edo-era-style temple. Despite the dark profile, however, we do get a few more clues as to what the luxury crossover will look like. The second-generation NX largely keeps the same shape as the outgoing model, but the A-pillar looks a bit more sharply raked. The hood also appears to have a raised center area towards the nose, indicating a more prominent grille. A third image shows the car in (or Photoshopped in) a more tropical setting. It depicts a jutting jawline that is only available if you order the NX's F Sport package. However, those would typically be accompanied by a small F Sport logo on the fender, which this car lacks. So perhaps all models will now have more upscale-looking front fascia (or F Sport models won't have that fender badge). One major improvement are the wheels. The teasers show elegant, thin-spoked rollers befitting of a Lexus, rather than some of the cheap-looking alloys from the current generation that would look just as at home on a Toyota or Subaru. Typically, wheels of this ilk would only be available on a higher-spec RX and pricier Lexus vehicles. Though these likely come with a higher trim level, it's at least nice to know a classier option will be available. Overall it's still not much to go on. But combined with the redesigned rear shown in a previous teaser and the expected technological improvements inside, it should move the NX line into more deluxe territory. Lexus will debut the next-generation NX online on June 11. The streaming event will take place on the Lexus website starting at 11 a.m. Eastern time, 8 a.m. Pacific.  

Lexus LC500 Convertible gets Marine Blue interior and top ... in Japan

Japanese customers of the Lexus LC will soon have a wider selection of exterior and interior colors, including a stunning Marine Blue option exclusive to the LC 500 Convertible. The announcement came on Thursday, along with news of some minor handling improvements. The Marine Blue selection adds an tidy navy lid to the LC droptop, paired with a matching interior. However, the entire cockpit hasn't been slathered in blue. Instead, the cobalt hue has been applied judiciously to the steering wheel, dash pad, gear selector, and sections of the door panels. Most of interior is actually white, giving the two-tone cabin an elegant nautical feel. In addition, Lexus is introducing two new colors to Japan's LC palette: Sonic Iridium, which looks like yet another silver variant, and Terrain Khaki Mica Metallic, which looks like the beautiful Nori Green special edition we got in the U.S. and was previously exclusive to the convertible, is now available on the LC500 and LC500h coupe. Buyers can tick a box for new orange brake calipers as well. Lexus says they've also improved the LC's steering feel, ride quality, and controllability during high-g cornering by making minor adjustments to the coil springs, dampers, and stabilizers. Coupled with tweaks to the settings of the variable gear ratio steering and dynamic rear steering systems, Lexus says the overall responsiveness has been improved. Lastly, the LC coupe's panoramic roof now uses a tinted privacy glass.  The Lexus LC menu has always been slightly different between the U.S. and Japan regions. For example, we get three interior options — tan, black, and a red-on-black two-tone. Even before Marine Blue Japan had a fourth, black-and-orange. It's not quite as Halloween-y as it sounds to American ears; the orange is more of a saddle brown. Lexus hasn't said whether Marine Blue (or any of the other improvements) will come to the U.S., but the LC is likely to receive a refresh soon. If the new interior is part of the package, we won't complain. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.