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Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video:

Lexus LF-C2 Concept teased ahead of LA Auto Show debut

Lexus is bringing an appropriate concept to the 2014 LA Auto Show in the form of the topless LF-C2 Concept you see teased above (click on the image to enlarge). We really don't have a lot information on this one as of yet, although we only have just over a week to wait.
We can, however, speculate. Does the LF-C2 preview a convertible LF-LC? Maybe. Could this show off a replacement for the IS Convertible, maybe modeled on a RC coupe with a folding-metal roof? That's also a pretty fair possibility.
Proving that social media reveals have well and truly jumped the shark, Lexus will release further teasers of the LF-C2 during a three-day social media campaign. That'll culminate with its LA Auto Show debut on November 19.

Drifting on a frozen lake with a studded Lexus looks like fun

Sometimes you come across a list of ingredients and you don't even need to know what's being made, you just know you need to be there when it's done. So if you saw a recipe for a Vimeo video that was one snow-covered frozen lake, one Lexus IS, four studded tires, two ice fisherman and one guy lounging on a couch, do you think you'd have any questions?
We didn't. The dish was cooked up by the Wide Open Drift Team and KSP Productions, and it's exactly what you'd think it is. Right down to the guy on the couch. We're glad we got to partake, and you can too in the video below.