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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus goes from land yachts to water yachts with this boat concept

Just this week, Lexus unveiled its fully redesigned flagship, the LS sedan. But the term "flagship" seems a bit misplaced now that Lexus has revealed an actual ship. Well, the Lexus Sport Yacht may be a bit small to be called a ship, but it's as close as many automakers will get. According to Toyota, the idea for the boat came about when the company's CEO, Akio Toyoda, was trying out one of the marine division's new yachts that use Toyota diesel engines. He wanted to see what a sporty, luxury yacht using Lexus design would be like. At his behest, the Toyota Marine Department and Lexus got to work on the concept you see here. More than a clay model, this is a fully-functional nautical machine. The Lexus Sport Yacht was constructed from carbon fiber by Marquis-Carver Yacht Group in Wisconsin, and has a pair of V8 engines shared with the Lexus RC F (and GS F, and LC500). You can even see through the clear engine compartment cover that they share the same bright blue-painted intake manifolds. Compared with the automotive applications, each engine makes a bit less power at 440 horsepower. When you have two of them, though, that becomes less important. Together the engines' roughly 880 horsepower can propel the boat to a top speed of 49 mph. The Lexus Sport Yacht comes complete with many luxury amenities. There's seating for eight on the deck. Two of those seats fold out from either side of the captain's chair "for very special guests." The captain also has access to a pair of touchscreens, a small one in the wheel and a massive one ahead of it for instruments and other information. Down below, the forward passenger cabin is loaded with leather, wood, air conditioning, a table, and sofa seating for six. The yacht's galley has a sink, refrigerator, and stove, and the bathroom comes complete with a shower. Don't expect to see the yacht on sale anytime soon, since this is just a concept at the moment. That being said, luxury automakers, including Aston Martin and Mercedes, have started competing in the yacht market. And while Toyota's marine division hasn't built a pleasure boat since the Epic line, it probably wouldn't be too difficult for the company to start building this Lexus. Related Video:

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.