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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Anti-EV, pro-hybrid ad from Lexus gets a whole lot wrong

Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers, First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it. Lexus says that there are 20 states with an "established infrastructure" for hydrogen. Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina. A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.

2022 Lexus LS pricing up by a little and a lot

In October of last year, Lexus announced its 2022 LS lineup with a sprinkling of finespun tweaks. There were retuned spring and damper rates for a more comfortable ride, larger anti-roll bars, an "enhanced" adjustable-ride-height function to improve passenger ingress and egress, reshaped piston tops for quieter engine operation and updated transmission calibration for more motoring in the meat of the power band. Plus, Lexus Safety System+ 2.5 came standard on every model in the range, a traditional Japanese foil treatment called Haku was available for the Luxury and Executive Packages, and the swish, 23-speaker Mark Levinson audio could be be optioned on the entry-level LS for the first time. At the time, prices weren't changed from 2021. Now they have. The entry-level LS 500 starts at $77,175 after the $1,075 destination charge, a $100 bump. The LS 500 F Sport also climbs just $100, to $80,775. Sending power to the front axle on either trim requires another $3,250. The LS 500h AWD hybrid now starts at $113,075, which reflects two price increases. Lexus removed the rear-wheel drive LS 500h from the lineup, so getting into the electrified LS stratum costs $21,500 more than it did for the 2021 model year. But Lexus also added more standard equipment to the AWD hybrid and boosted the price of the 2022 LS 500h AWD by $18,025 compared to the 2021 LS 500h AWD. The flagship sedan now gets Lexus Teammate Level 2 autonomy capability with Advanced Drive and Advanced Park standard. Advanced Drive invests the executive transport with the power to execute maneuvers like acceleration and braking to follow other vehicles, change lanes, pass slower vehicles and get through certain intersections. Advanced Park does just that. The Luxury Package is also standard, its features costing at least $17,000 to add on the entry-level LS.  The non-hybrid LS will offer a nine-strong exterior color palette, some of them a $500 or $595 upcharge: Atomic Silver, Caviar, Eminent White Pearl, Iridium, Manganese Luster, Matador Red Mica, Nightfall Mica, Obsidian and Ultra White. Ultra White isn't available on the LS hybrid. The 2022 LS is expected to reach dealers in late spring.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.