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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Toyota's future fuel cell vehicle lineup revealed?

Being an Olympic sponsor from 2017 through 2024 puts Toyota in the international limelight, and the company is preparing a fleet of efficient, cutting-edge vehicles just in time for the Tokyo games in 2020. At least eight new models could be on the way, according to Automotive News citing Best Car from Japan. Three of those might make use of the hydrogen fuel-cell powertrain developed for the Mirai. While many of these fuel cells are going into Japan-only vehicles, one of them could come here. Reiterating earlier rumors, Automotive News reports a hydrogen-powered Lexus LS is set for 2018. It could be even lighter than the current hybrid model, too. A similar version of the Toyota Crown would launch there in 2019 and possibly an FCEV Estima minivan, too. Beyond fuel cells, Toyota also intends to put the JPN Taxi Concept from the 2013 Tokyo Motor Show into production in time for the games, according to Automotive News. For 2017, the brand's flagship Century is also expected to adopt a hybrid V8 to replace the current V12, as well. Plus, many of its Japanese-market vans are also due for updates. All of this is certainly a massive undertaking to be ready in time, but Tokyo want to use the games as a chance to show the city as an innovative, international destination. Automotive News predicts Toyota could supply thousands of vehicles to haul all of the athletes and dignitaries around. In addition, the Japanese government wants 6,000 fuel cell vehicles on the road and 35 refueling stations up an running for the games. Related Video:

Lexus RC facelift: Here's an official look

After the updated Lexus RC coupe was spied testing last month, Lexus has released official images of the RC coupe's upcoming refresh. The facelifted car will debut at the Paris Motor Show in early October, but the automaker is already offering a good look at the RC's improvements. The 2014-introduced RC is getting a subtle set of updates, and Lexus says these changes will sharpen it both as a driver's car and as a grand tourer. As well as improving aerodynamics, Lexus has honed the RC's suspension and powertrain: There are new shocks and stiffer bushings along with a new set of 19-inch wheels; the car's footprint has been altered and its center of gravity lowered. The rear-wheel-drive RC300's 2.0-liter turbo engine has also had its throttle response fine-tuned. As for aero, there are changes in the side window moldings and a new rear bumper duct to aid airflow and to make the RC more stable on the road. Lexus now calls the RC both razor-sharp and extremely supple; eventual test drives will confirm how much the handling has improved. There's no mention of changed power figures. The RC's looks remain largely unchanged, with noticeable alterations mainly to the headlights and bumper corners along with the spindle grille's mesh; the headlights are now one-piece compared to the old split design that featured a lower "Nike Swoosh" separate from the main headlights. There are new colors, including Naples Yellow and Sparkling Meteor, and the interior colors and trim have also been refreshed: Black leather seats are now available with eye-catching Mustard Yellow side bolsters. A new analogue clock has been borrowed from the LC, as well as other interior styling improvements influenced by the bigger coupe sibling. All in all, it seems the RC is getting subtly infused with the LC's appearance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.