Lexus : 1995 Sc400 Coupe,v8,auto,loaded 2-door 4.0l on 2040-cars

Auto blog

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus RC F Track Edition will be the most powerful Lexus since the LFA

Toyota and Lexus are pulling out the stops when it comes to sports cars at the Detroit Auto Show. In addition to the real, final reveal of the Toyota Supra, we'll also see a just-announced 2020 Lexus RC F Track Edition. According to a representative from Toyota it will be the most powerful Lexus offered since the LFA supercar. With the announcement of the hot RC comes a teaser image of the car. It shows the requisite giant carbon fiber wing that all hardcore track cars need. The car also appears to be painted in a matte gray, which will undoubtedly be matched with blue accents since blue and gray are the official colors of the Lexus F brand. A particularly impressive design element is how the F logo appears to be woven directly into the carbon fiber of the wing. As for how much power the RC F Track Edition will produce, we can at least guess a range while we wait for the reveal. The most powerful LFA, the Nurburgring Edition, made 562 horsepower, and the regular model made 552 horsepower. The most powerful Lexus on sale right now is the LC 500 with a 471 horsepower V8. At least 500 horsepower seems a safe bet for this special RC F, and it will probably come from a massaged version of the 5.0-liter V8 in the regular RC F and LC 500. Stay tuned for all the details when it's shown on January 14, 2019 in Detroit. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Technology of the Year Award | We chat with Lexus about the LC 500h's hybrid system

Every year, Autoblog editors test dozens and dozens of the newest vehicles available, sometimes even before they're available. From those vehicles, we select the ones we think provide the most innovative technology in the industry. Then we pare the list down to the very best, test them again, and vote on our winner for Technology of the Year. This year, Lexus's multi-stage hybrid system — as tested in the LC 500h — came out ahead of the rest of the finalists. We chose the 2018 Detroit Auto Show to hand over the award to Lexus Group Vice President and General Manager Jeff Bracken. He was kind enough to sit down with Autoblog Senior Editor Alex Kierstein and Green Editor John Snyder at the Lexus stand to talk about the hybrid system, what it does, and what it means for the future of Lexus and Toyota. Check out the video above, and follow along for all our coverage from the 2018 North American International Auto Show in Detroit, where we are taking a look at all of the new cars and technology that we'll see in the near future. Perhaps the next winner of Autoblog's Technology of the Year award is sitting somewhere on the Detroit show floor. Related Video: Green Detroit Auto Show Lexus Toyota Fuel Efficiency Green Automakers Technology Technology of the Year Coupe Hybrid Luxury Performance Videos Original Video 2018 detroit auto show