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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus LS 500h Drivers' Notes Review | Be it blue or red, it's excellent

This is not your grandmother's gold Lexus LS. It's not your other grandmother's hybrid, either. The 2020 Lexus LS 500h represents the biggest step forward in terms of driving dynamics, style and pure luxury for a model line that has largely been known for dependability and craftsmanship. It should satisfy those elements too, but now, there's a lot more to tickle the right side of the brain.  We got a chance to sample two different LS 500h versions: one blue, one red; one with a $12,250 Luxury back seat package, one without; one in Oregon and one in Michigan. The blue car hit the register with a sticker of $107,355, including enhanced accident avoidance tech, an adaptive air suspension, 20-inch wheels, a massive head-up display, a 23-speaker Mark Levinson system, and a few trim upgrades. The red car was similarly equipped apart from optional 19's and swapping a $3,730 Interior Upgrade package that basically has the same front seat and trim upgrades as the $12,250 Luxury package, but leaves the back seat be. Both provided far more equipment for the money than the German competitors would.  lexus-ls500h-red-1 View 4 Photos Senior Editor, Green, John Beltz Snyder: I already miss the Matador Red LS 500h we had in Michigan. I had it for a full week and genuinely enjoyed it. It's a hybrid, and a really good one, providing efficiency when you want it and plenty of power when you need it. I found all the modes genuinely useful. Normal is well balanced. I used Eco when I was stuck in traffic to safe fuel. The Comfort mode helped keep my carsickness-prone wife happy when we ran around town together. Sport is very satisfying, but not so hardcore to make it a niche use case. Sport+ is the best way to enjoy the lovely song of the 3.5-liter V6, but still wasn't so extreme to relegate it to the briefest moments of passionate driving. Once I got used to the placement of the mode selector — on the right of the instrument cluster housing, which helps keep your eyes forward — I made good use of it. The LS hybrid has that trick transmission — a magical union of CVT and four-speed automatic — as part of the Multi-Stage Hybrid System that won our Tech of the Year award as tested in the Lexus LC 500h back in 2018. It's a sweet complement to the soulful V6 underhood, and provides a nice experience when left to its own devices or when using the paddle shifters to switch among 10 effective gear ratios. It works quickly, smoothly, and efficiently all at once.

Toyota tops Kelley Blue Book's Resale Value Awards

Kelley Blue Book announced its annual Best Resale Value Award winners, and we weren't too surprised to see the list dominated by Japanese automakers - mainly Toyota and Honda. KBB hands out the awards based on the projected residual value of mostly all 2013 model year vehicles, and Toyota skated home with a number of awards including 10 of the 22 overall categories and having five of its products in the top 10 for models with best resale value. KBB's Best Resale Value Awards were announced in the same week as the ALG Residual Value Awards, and there were many similarities between both lists, especially when it came to Toyota.
To come up with its winners, KBB measures depreciation over the first five years of ownership, and looks for the cars it expects to hold its value the best after this time; on average, the report says the 2013 model year vehicles will lose 61.8 percent of its value in five years. Of the 22 categories, 15 slots were filled by Toyota, Honda and Nissan products, while the Camaro and Porsche (Cayenne and Panamera) each took home a pair of awards. If Toyota has anything to be upset about in this list of cars, it's that categories for Hybrid/Alternative Energy Car and Electric Vehicle went to the Ford Fusion and Chevrolet Volt, respectively.
The overall top 10 models for the best resale value in 2013 are, in alphabetical order: