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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Kickin' it: Lexus, John Elliott turn Nike Air Force 1 into fashion tires

At New York Fashion Week, Lexus unveiled a collaboration that spanned numerous cultural realms, from the trendy streetwear and sneaker world to the high-art scene to the luxury auto space. Using its new UX crossover as the canvas, Lexus partnered with rising style entrepreneur John Elliott to create all-white tires designed after the iconic Nike Air Force 1. The pairing stems from a different collaboration in which John Elliott partnered with Nike to create a custom Air Force 1. Elliott kept the timeless silhouette simple in white coloring, but created a new look by layering and stacking parts of the shoe's upper to create the illusion of shadows and shades. The tires are intended to do the same. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Aside from the obvious connection of wheels and tires often nicknamed "shoes," sneaker and car cultures have intertwined on numerous occasions throughout the years. Most recently, a Rolls-Royce SUV-themed pair of Air Jordan IIIs popped up, Volvo customized pairs of Adidas Stan Smiths, and Puma made kicks inspired by the BMW GINA concept car. Those who know the Air Force 1 see the parallels all over the tires. The Nike swoosh, the circular heel design of the sole, and the air holes from the shoe's toe box are obvious, with subtle touches such the textures of the shoe's rubber and leather filling the rest of the space. A small "AF1" badge is a nice nod to the shoe's metal lace ornament, as well. Lexus didn't release much information about the art concept, but there are small changes elsewhere on the car. The black wheel arch cladding is white, as are the side mirrors. We're surprised the UX wasn't completely white, grille and all, like the shoe, though. A John Elliiott badge on the lower rear quarter of the car makes sure everybody knows who worked on the project. Unlike John Elliott's Air Force 1s, this UX is not for sale. Sneaker influencer Ray Polanco Jr. was invited to the event and gave some better looks at the tires below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus ends partnership with Weinstein Co. and 'Project Runway'

Lexus has been a long-time sponsor of fashion reality competition show Project Runway, providing a car to the contest's winner and sponsoring at least one specific "challenge" per season. Only last week, a Lexus NX 200t was featured and used as inspiration for the remaining group of fashion designers. This would seem to be the last season that will happen, however, as Lexus has ended its partnership with the show's production company, Weinstein Co., after sexual harassment allegations leveled at Harvey Weinstein. "Lexus has chosen to terminate its agreement with The Weinstein Company that saw the luxury automaker working with the film studio on certain film and television projects," a company spokesperson wrote in a statement to Reuters. Last week, Lexus indicated it was "evaluating" its relationship with Weinstein Company. One would imagine this delay was the result of that week's episode featuring Lexus substantially more than usual. Related Video: