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Lexus builds final LFA supercar

Lexus has officially built the very last LFA. The 500th Lexus supercar rolled from the company's Motomachi facility on December 14th wearing all of the goodies of the Nürburgring package and white paint. Toyota's Lexus division started production on the car exactly two years ago on December 15, 2010 and built just one unit per working day. A total of 170 workers were hand-picked to handle parts manufacturing, assembly and painting for the LFA project. While Lexus has made it clear it will produce no more LFA models, lessons gleaned from the vehicle's construction may translate into other future products.
Specifically, Toyota says it may employ its carbon fiber reinforced plastic experience moving forward. As you may recall, the LFA made extensive use of CFRP and carbon fiber, and Lexus even created a special rotary loom to stitch together the supercar's A-pillars. Take a look at the brief press release on the last LFA below.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus LC 500 Luggage Test | Hey, why not?

I will admit that I initially did this as a joke. A seemingly endless parade of SUVs had been passing through Autoblog Portland HQ, each of which was subjected to my luggage test. Then the 2020 Lexus LC 500 showed up resplendent in metallic Flare Yellow, a shade that attracted gazes like it was on fire. A couple stopped in front of my house and just chatted about it for a while. A little girl exclaimed, "Look, Mom, a fancy car! The yellow is so pretty!" Indeed, little girl, indeed. So really, I had the car, I had the luggage, I'd been doing the tests every week, so hey, what the hell? Turns out I was about to learn something. First thing's first: Open the trunk. It's a fobless process like nearly everything nowadays, but finding the button can be tricky. It's not adjacent to the license plate, rather, it's encased within the right taillight. Once found, you appreciate that it's both hidden and easily accessible.  Once open, there's 5.4 cubic feet of space in this V8-powered LC 500. The 500h hybrid has 4.7 cubes, which would be the same as a Porsche 911's frunk. However, when talking about such small volumes, the shape of the trunk counts for so much more than it would in trunks of larger numerical value. In fact, it can easily matter more than the cubic-foot total, as we're about to see. As a reminder, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  Holy crap! That's the biggest bag and the biggest medium-sized bag. They fit easily and there's some room to spare for some odds and ends. I tried fitting that same big bag in my 1998 BMW Z3, which has a 5.0-cubic-foot trunk. That biggest bag doesn't come close to fitting, going to show the importance of trunk shape, which is particularly deep and wide in the LC, if fairly shallow. It could also fit two of the medium-sized bags and my wife's fancy bag. Quite frankly, this is exceptional for a two-door GT car like the Lexus LC. I started to wonder at this point how a Porsche 911's frunk would do. Thankfully, as it turns out, I did a variation of this test back in 2013 with the previous-generation 911. And to think I was impressed by that.