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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

2021 Lexus RC F Fuji Speedway Edition debuts, but only 60 will be built

This generation of the Lexus RC (launched as a 2015 model) can’t be long for the world, but itÂ’s coming back around for the 2021 model year with some fresh new gear. The biggest news is the introduction of the RC F Fuji Speedway Edition. ItÂ’s limited to just 60 units and takes after the RC F Track Edition that debuted last year. Just like the Track Edition, the Fuji Speedway Edition adds Brembo carbon ceramic brakes, a titanium exhaust and has gone through an extensive weight savings program that includes a big dose of carbon fiber. The hood, roof, wing, front spoiler, rear-seat partition and bumper reinforcement are all made of carbon fiber. All these weight savings help the 0-60 mph time fall to 3.96 seconds, down from the 4.2 seconds of the standard RC F. YouÂ’ll be able to tell itÂ’s the Fuji Speedway Edition by its exterior paint and interior colors. It only comes in Arctic Blast Satin or Cloudburst Gray. Lexus provided one photo of the car in Arctic Blast Satin, but weÂ’re not getting the full effect here. ItÂ’s a new semi-matte paint finish thatÂ’s debuting on this special edition car. The satin finish is similar to the matte paints weÂ’ve seen on Lexus cars previously, but now itÂ’s durable enough to be run through automatic car washes without issue. When we drove the GS F 10th Anniversary Edition (equipped with LexusÂ’ previous generation matte paint) last year, Lexus specifically told us that it canÂ’t be run through a car wash. With this RC F, you can skip the hand wash if you donÂ’t feel like it. Every Fuji Speedway Edition car will also come with a Circuit Red leather interior and Alcantara accents. Red carbon fiber trim is added to make the interior feel even more special. As a final touch, Lexus is including a limited production MSTR watch with each car. It has Fuji Speedway and F logos, and also features red stitching on its band to match the interior. Lexus has given the standard RC F a couple worthwhile upgrades, too. Android Auto is now in the picture, joining Apple CarPlay and Amazon Alexa. Additionally, Lexus has made blind-spot warning with rear cross-traffic alert standard, alongside heated exterior mirrors and a memory driverÂ’s seat. Lexus also made parking sensors part of the Premium Package. Pricing is not yet available, but expect the Fuji Speedway Edition to come in around the $97,675 base price of the Track Edition. It might be even more considering the special paint Lexus added this year, too. Related video: