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The 2021 Lexus LC 500 Convertible is blissful, motoring beauty

Exquisite, grand, beautiful. Any of these words and more like them could be used to describe the 2021 Lexus LC 500 Convertible’s design. They also apply to the noise made by LexusÂ’ 5.0-liter naturally aspirated V8 engine. In fact, go down the list. The interior is just as stunning. Its handling defies the 4,557-pound curb weight. Sure, the infotainment system is hot garbage to use, but Â… who cares? Messing with a formula as perfect as the LC 500 Coupe is dicey business. That said, these designers already had one mic drop moment. WhatÂ’s a second with the Convertible? One look at the dazzling drop top is enough to turn anybody into a believer. The original LC was essentially just the LF-LC Concept brought to life in production form. Few (if any) designs of the past decade have transitioned so gloriously from the make-believe world of concept cars to production vehicles. Seeing the LC parked amongst Ford Explorers, Chevy Tahoes and other regular fare at a grocery store brings into focus how unprecedented the design is. It looks as though somebody ripped the car straight out of a fantasy novel and stuck it on city streets. The first time I drove the LC, some guy and his friend followed me for several miles until I arrived at my destination, just to scramble out of their car and get a closer look. ThatÂ’s the kind of car this is. Many years from now, there will be beautifully preserved examples of them sitting on the grass at concours shows across the country, rightfully taking its place as a shining example of peak car design from this era. And yes, those are heady words. But look at it! The Lexus spindle grille that looks so awkward and out of place on some Lexus models fits the LCÂ’s face. ItÂ’s complemented by a striking triangle-shaped triple-LED headlight design. Lexus designed the front LED daytime running lights to swoosh in the same shape and style of the grille, too. There are no obnoxious or unnecessary fake vents (looking at you, Supra). ItÂ’s not trying to be a muscle coupe with a super aggressive chin or bulging hood. The front is just clean, pointed perfection. ItÂ’s when we get to the A-pillar that the Convertible begins to diverge from the Coupe. Connecting to the top of the pillar is, well, a roof.

Lexus NX will be produced in Canada

OTTAWA/MONTREAL — Toyota Motor Corp will build its Lexus NX luxury crossover vehicle at a Canadian plant starting in 2022, the company said on Monday, a decision that Prime Minister Justin Trudeau said demonstrated the value of the country's international trade agreements. The plant will invest hundreds of millions of dollars to produce the Lexus NX and its hybrid version at the factory in Cambridge, Ontario, "supplying the entire North American market," Trudeau said in a presentation with Fred Volf, president of Toyota's Canadian unit. Citing Canada's trade agreements with Mexico, the United States, Europe and Asia, Trudeau said: "We have preferential trade access to two-thirds of the global economy. In fact, we're the only G7 country that has free trade deals with every other G7 country." Trudeau, who faces a tough re-election contest in October, said the plans by Toyota, one of the world's largest carmakers, will help guarantee 8,000 jobs and the factory. The announcement is a "counter narrative" for Canada's automaking industry following recent bad news from other automakers, said Flavio Volpe, president of the Toronto-based Automotive Parts Manufacturers' Association, especially in the province of Ontario. Fiat Chrysler Automobiles NV said in March it would cut a shift at its Windsor assembly plant, leading to 1,500 job losses, and General Motors said last year it would shut its Oshawa factory by the end of 2019. Plans to assemble the NX in Canada "means that Toyota's Canadian manufacturing operations are here to stay," Volf said, adding that the cars are "the most technologically advanced and the most in-demand cars in the Toyota-Lexus global lineup." On Sunday, Trudeau hosted Japanese Prime Minister Shinzo Abe in Ottawa. Both touted the benefits of a Pacific trade deal that U.S. President Donald Trump walked away from. Trudeau said he had discussed the project to build the Lexus NX in Canada with Chief Executive Akio Toyoda on April 1. "When we last chatted just a few weeks ago, we discussed the potential of this new Lexus mandate," Trudeau said.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.