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Lexus LX J201 concept is part SUV, part 550-horsepower rally car

Lexus transformed the LX, its biggest SUV, into a supercharged off-roader that sends chills down the Ford F-150 Raptor's spine. Although it's only a concept, it will attempt to tame the desert during the 2020 Rebelle Rally. Based on the venerable Toyota Land Cruiser, the LX is a formidable off-roader even without any modifications. Many examples nonetheless end up decked out with aftermarket parts, and it's these go-anywhere rigs that inspired Lexus to create the J201. Its name comes from URJ201, which is the current LX's internal designation. Stylists started by chipping several slats off the SUV's sizeable spindle-shaped grille to accommodate a winch and a light bar that's safely tucked behind a protective cover. Other aftermarket parts installed on the J201 include a snorkel, a roof rack, running boards, and a metal rear bumper with a pair of swing-out racks that carry extra fuel and a spare tire. Users can access cargo stored on the roof via a ladder installed out back. When the going gets tough, off-roaders can count on skid plates, a lifted suspension, 17-inch wheels, and 33-inch General Grabber X3 tires to help them soldier on. There's also an onboard air compressor, which lets drivers fill up the tires (after crossing sand dunes, for example) even if they're nowhere near a power outlet.  Lexus pegs the J201's output at 550 horsepower and 550 pound-feet of torque thanks in part to a Magnusson supercharger, but it stopped short of revealing technical specifications. It might have added forced induction to the stock LX 570's 5.7-liter V8, which effortlessly delivers 383 horsepower and 403 pound-feet of torque in its standard configuration, or it might have replaced the eight-cylinder with another engine from its arsenal. Regardless, an automatic transmission channels the cavalry to the four wheels via upgraded differentials. It doesn't sound like the J201 will ever see the light that awaits at the end of a production line. It's based on a model that sells in extremely limited numbers (4,718 units found a home in 2019), and that's nearing the end of its lifecycle. This concept is not destined to spend the next few decades in a warehouse, however. Rachelle Croft and Taylor Pawley will enter the J201 in the 2020 edition of the Rebelle Rally, which starts this Thursday, October 8. Open exclusively to women, the event will take competitors through 2,000 miles of grueling terrain in California and Nevada. Related Video:

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus LF-LC approved for production

On the sidelines of a press drive for the 2014 Lexus IS, the company's vice president of marketing in the US told Ward's Auto that the honchos in Japan have approved the Lexus LF-LC concept for production. He wouldn't offer any other details on how the luxury coupe might be transformed into a vehicle for the buying masses, and that has led to a bag full of speculation.
The show car was hybrid-powered and rear-wheel drive, a beautifully executed stab by Toyota designers in Newport Beach at redefining Lexus, but even with the concept, the point was to keep it "within reach for premium buyers." The report says the odds are on limited production and higher pricing than Lexus' "mainstream products," and other sites have speculated on what kind of powertrain it might end up in showrooms with.
GT Channel posits that the LF-LC will be the inspiration for a coupe in the Lexus LS price bracket with a choice of either the 4.2-liter V8 or the hybrid powertrain from the LS 600h, further speculating it will be called LC 550 and cost more than $100,000. It then says that there would be another coupe created beneath that one to replace the SC 430. Lexus Enthusiast, however, calls those "warmed-over rumors" and says that the marque probably won't deviate from its engine-capacity-naming scheme - labeling a car with a 4.2-liter V8 an LC 550. Nor does it think Lexus will use the letters LC after the company has trademarked "RC" in the US and Australia.