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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus LCs for SEMA inspired by Blue Morpho butterfly, Marvel's Black Panther

Lexus is bringing a pair of LC 500 coupes to this year's SEMA show, and they're thoroughly different vehicles to one another. The first is a production car, the Lexus LC Inspiration Series. It's a highly limited-edition car that is mostly stock except for a unique paint job. The other also has a special paint scheme, but it's a one-off show car designed around the upcoming Marvel movie, " Black Panther," in which an LC 500 will be featured. The LC 500 Inspiration Series, being a production car, should be of the most interest to consumers, but also because of its special paint. Looking at it, it's very clearly blue, but according to Lexus, there are no actual blue pigments in the paint. Instead, the blue hue comes from the way nano-structures buried in the paint reflect blue light. It works similarly to the wings of the Blue Morpho butterfly, which also lack any actual blue coloration, but the structure of the wings' surfaces reflect blue light. This paint is not easy to make, either. Lexus says it takes eight months to produce a batch, and only two cars with the coating can be built each day. So it's easy to understand why this is a limited edition car and color. Only 100 will be sold in the United States. To sweeten the deal, this Inspiration Series edition comes standard with 21-inch forged wheels, exclusive carbon fiber door sill plates, and, for some reason, a Barneys sommelier bar set with a design inspired by the LC. View 11 Photos As subtle as the Lexus LC 500 Inspiration Series is, the Black Panther LC 500 isn't. The car features an extremely widened body. It's a fairly elegant design, except for the stuck-on claws on the side mirrors that are echoed by the silver panted fender vent strakes. The paint scheme is equally absurd. The dark indigo blue paint has an enormous Black Panther mask design on the hood. Under the car is blue underglow, and the interior is finished in black leather with blue Alcantara. Lexus also lists a number of fictional features for the car, since it is meant for the Black Panther superhero. Among them are a bulletproof, self-healing Vibranium body, systems controlled by a "Wakandan B-CPU (Brain/Computer interface) creating a symbiotic relationship between the vehicle and its driver," and side mirrors with "instinctual positioning technology" to automatically move to the right position for the driver.

Genesis, Kia, Lexus EVs earn spots on the IIHS Top Safety Picks+ list

A trio of 2023 electric vehicles — the Hyundai Ioniq 6, Lexus RZ, and Genesis Electrified GV70 — have just earned the Top Safety Pick+ rating by the Insurance Institute for Highway Safety. The prestigious award from the IIHS requires that the cars and SUVs achieve top scores in a number of crash tests and that they have an “Advanced” or “Superior” front crash avoidance system that activates to help inattentive drivers prevent vehicle or pedestrian crashes. Previous selections for the award among EVs have included the Rivian R1T/R1S, Kia EV6, Hyundai IONIQ 5, and Tesla Models 3/Y. To earn the “+” designation, the agency stipulates that headlights rated “Acceptable or Good” must be standard across all trims, and that a front crash prevention system that earns Advanced or Superior ratings in both the daytime and nighttime vehicle-to-pedestrian evaluations be available. The GV70 earned “Advanced” ratings in both the daytime and nighttime vehicle-to-pedestrian front crash prevention evaluations. The Ioniq 6 and the Lexus RZ earned “Superior” ratings in these two tests. “To be environmentally friendly, our vehicles and our cities also need to be pedestrian-friendly,” said IIHS President David Harkey. “All three of these vehicles have standard front crash prevention systems designed to protect pedestrians both during the day and at night, when most fatal pedestrian crashes happen.” Overall in its latest list, the IIHS named 51 cars in the “Top Safety Pick+” grouping, and 25 in the secondary Top Safety Pick tier. ThatÂ’s down from 101 total award-winning models last year, likely because the organization has implemented its tough new side-impact test and is also testing for night-time pedestrian detection for collision warning and prevention systems. The IIHS is one of two major automotive safety rating organizations, along with the federal government's National Highway Transportation Safety Administration. IIHS is a private organization funded by insurance companies. By the Numbers Genesis Kia Lexus Green Automakers Insurance Safety Electric