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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus flagship SUV, a true three-row crossover and an EV on the way, dealer says

Lexus is working to update its mostly dormant portfolio with new cars to populate currently unfilled segments. These will include a full electric vehicle, a true three-row crossover, and a flagship SUV. Many existing models will be getting updates as well, along with a new infotainment system. The agenda was outlined by the chairman of the Lexus National Dealer Advisory Council, John Iacono, in an interview with Automotive News. It very much reads like someone trying to show how much they know by spilling the beans on random bits of info they've heard (it's definitely not anything approaching official information from a company executive), so we'll take most of it with a fistfull of salt. Still, there's plenty here that certainly makes sense given the state of the current Lexus lineup.  Iacono says that Lexus has not been quick enough to fill new segments in the last two years. It was "only the service that kept people coming back," he says. Customers turned elsewhere because they couldn't find what they wanted in the Lexus lineup, even though the cars are "bulletproof." What those customers wanted, he says, included a three-row crossover. A couple of year ago, dealers rejoiced when the RX was stretched to accommodate a third row (pictured below), but it was only a stopgap to keep dealers happy. Iacono said this people-mover will arrive "relatively soon," likely referring to the luxury crossover set to be introduced this year. Lexus doesn't want to deviate from RX's philosophy because it's the brand's most successful product. Lexus does sell two other three-row vehicles, but the GX and LX are traditional body-on-frame SUVs derived from off-road-oriented Toyotas.  View 20 Photos Speaking of the LX, Lexus will soon be producing an SUV that Iacono believes will become the marque's flagship. The halo car crown will no longer be worn by the luxurious LS sedan or flashy LC grand tourer coupe. Instead, Iacono described this SUV as a niche off-roader that won't sell at high volumes, but will serve as a must-have item that makes the brand cool. To us, that sounds a lot like the previously reported Lexus-badged version of the next-generation Land Cruiser. Curiously, Iacono later refers to upcoming refreshes of the GX and LX, so perhaps the new flag-bearer will be called something else. Or, again, perhaps the chairman of the Lexus National Dealer Advisory Council just doesn't know as much as he lets on in this lengthy interview.

Lexus LFA owner gets town to remove speed bump

What do you do if you have enough money to buy a Lexus LFA but can't get the car safely to your house? Get local government involved, of course. Rune Berge Vik, of Stavanger, Norway, did just that after he bought a Lexus LFA (the only LFA in the Nordic region according to tv2.no) last year only to find out that it could not clear a speed bump in his neighborhood.
To remedy the situation, Vik got in touch with his city, which had the speed bump removed. Talk about your tax dollars hard at work. On the other hand, it's commendable that the man actually uses his supercar as a daily driver, and besides, doesn't a street-legal car have the right to access said public streets?