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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus LS 500 Inspiration Series is a limited extra-luxe edition of the flagship sedan

Lexus is continuing its trend of making its “Inspiration Series” of cars, and the latest model to get the treatment is the LS 500. Just like all the others before it, this one is mainly an appearance package meant to set it apart from other LS 500s on the road.  The first unique touch is its Deep Garnet paint that isnÂ’t available on the normal LS 500. Then you get 20-inch black chrome wheels that go quite nicely with the paint color. Lexus didnÂ’t forget the Inspiration Series interior, either. Standard is the ultra-luxe Kiriko glass trim you can get as an option on the regular LS 500. It looked stunning on that car, and itÂ’s going to look great combined with the white leather seats on this one, too. Lexus is also giving the Inspiration Series blue LED dash lighting and “Lexus” puddle lamps below the doors. There are only going to be 300 LS 500 Inspiration Series cars sold in America, and theyÂ’re going to be available to buy this fall. Mechanically, itÂ’s exactly the same as a regular LS 500 with the 3.5-liter twin-turbo V6 making 416 horsepower and 442 pound-feet of torque. As for pricing on this limited-edition model, Lexus isnÂ’t saying quite yet. A regular LS 500 similarly equipped is around the $100,000 mark, so look out for something in that range when we do get a price. Related Video:

Lexus RC F GT3 Racing Concept is green-flag ready

Lexus is hardly the first brand that comes to mind when comes to motorsports. In fact, it's not even the first Japanese brand. But Toyota's premium marque is showing new signs of understanding that it will need to at least pay racing further lip service if it wants to be viewed as a more emotionally connected brand with the wherewithal to challenge the Germans on every level.
Lexus has already made it clear it wants to race its RC F coupe, and at least philosophically, the new model certainly strikes us as a more appropriate racecar conversion than the SC 430 that preceded it. This just-unveiled RC F GT3 Racing Concept looks properly menacing sitting on the carpet at the Geneva Motor Show, and it while it's officially labeled as a concept, it's a model Lexus promises will be made available to racing teams in 2015.
Designed run in Group GT3 events, this 2,756-pound coupe has a front-mounted V8 derived from the production RC F tuned to deliver over 540 horsepower. Lexus' plan is to commit to a season's worth of testing this year before building them to order, and we expect to see them in the Japan's Super GT and Super Taikyu Endurance series, along with endurance events like the 24 hours of Nürburgring.