1993 Lexus Sc300, No Reserve on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus IS, new and old, and LFA to make splash at SEMA

Lexus has announced its Specialty Equipment Market Association (SEMA) show cars: a group of eight Lexus IS sedans spanning all three generations, and a 2012 LFA supercar. One of the show cars, a custom 2014 Lexus IS 350 F Sport, is a creation penned by IS fan Rob Evans, the winner of a contest to design a Lexus SEMA show car.
The standouts in the group of Lexus IS show cars, in no particular order, are a 700-horsepower 2014 Lexus IS 340 (it has a heavily modified Toyota Supra inline six swapped in, which is stroked out to 3.4 liters, hence the nomenclature change) by Philip Case and a supercharged 2004 Lexus IS 300 by Maricar Cortez. Both cars prove that oldies can be goodies - the venerable Supra 2JZTE engine, which ceased production over a decade ago, lives on in a 2014 platform, and the 2004 IS 300 gets a supercharger and remains relevant through the use of electronics, such as a back-up radar sensor, upgraded headlights and more.
Of course, the LFA by Guy S. De Alwis will be a stand out on its own, but unfortunately Lexus only provided us with a couple pictures that don't do it justice. We'll have to take a closer look at it on the show floor. Same goes for the IS penned by contest-winner Rob Evans, of which only a rendering was provided.

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.