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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

The 2021 Lexus LC 500 Convertible is blissful, motoring beauty

Exquisite, grand, beautiful. Any of these words and more like them could be used to describe the 2021 Lexus LC 500 Convertible’s design. They also apply to the noise made by LexusÂ’ 5.0-liter naturally aspirated V8 engine. In fact, go down the list. The interior is just as stunning. Its handling defies the 4,557-pound curb weight. Sure, the infotainment system is hot garbage to use, but Â… who cares? Messing with a formula as perfect as the LC 500 Coupe is dicey business. That said, these designers already had one mic drop moment. WhatÂ’s a second with the Convertible? One look at the dazzling drop top is enough to turn anybody into a believer. The original LC was essentially just the LF-LC Concept brought to life in production form. Few (if any) designs of the past decade have transitioned so gloriously from the make-believe world of concept cars to production vehicles. Seeing the LC parked amongst Ford Explorers, Chevy Tahoes and other regular fare at a grocery store brings into focus how unprecedented the design is. It looks as though somebody ripped the car straight out of a fantasy novel and stuck it on city streets. The first time I drove the LC, some guy and his friend followed me for several miles until I arrived at my destination, just to scramble out of their car and get a closer look. ThatÂ’s the kind of car this is. Many years from now, there will be beautifully preserved examples of them sitting on the grass at concours shows across the country, rightfully taking its place as a shining example of peak car design from this era. And yes, those are heady words. But look at it! The Lexus spindle grille that looks so awkward and out of place on some Lexus models fits the LCÂ’s face. ItÂ’s complemented by a striking triangle-shaped triple-LED headlight design. Lexus designed the front LED daytime running lights to swoosh in the same shape and style of the grille, too. There are no obnoxious or unnecessary fake vents (looking at you, Supra). ItÂ’s not trying to be a muscle coupe with a super aggressive chin or bulging hood. The front is just clean, pointed perfection. ItÂ’s when we get to the A-pillar that the Convertible begins to diverge from the Coupe. Connecting to the top of the pillar is, well, a roof.

Next-gen Lexus IS design revealed to be swoopiest yet

We drove it while it was covered in cloth and vinyl not long ago, but before the 2014 Lexus IS350 F-Sport gets revealed at the Detroit Auto Show and we find out everything about it, Lexus has graced us with images. In addition to the spindle grille - with an elevated waistline on the F-Sport - the coming IS gets a jagged set of dual-beam headlights with L-shaped DRLs that are, for the first time on a Lexus, separate from the main units. Further back, the side sills get a twist and intense sculpting throughout the length of the longer wheelbase.
Inside is an LFA-inspired cockpit with thinner sport seats and more room in just about every area, the moving "driver's meter" in the dash cluster, electrostatic controls for cabin temperature control, 60/40 folding rear seats and "metal film 3-D-effect ornamentation."
The F-Sport package will be available on the IS250, IS350, IS300h equipped with Lexus Hybrid Drive. The hybrid will not come to the US.