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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus will reportedly usher in new design language with global EV

Lexus took its first steps in the electric car sector when it released the UX 300e, a compliance car developed for the Chinese and European markets. It's planning to launch a follow-up model in 2022, and the yet-unnamed EV will represent a much more serious attempt at capturing a slice of the segment in global markets than its predecessor. British magazine Autocar reported that the next electric Lexus will take the form of a crossover built on the e-TNGA platform developed to underpin a large number of Toyota and Subaru models. It will be about the same size as the NX, one of the firm's best-selling models, but it will receive a specific design inspired by the LF-Z Electrified concept (pictured) introduced in March 2021. It will retain the spindle grille, though the feature will become more of a trim piece than an air vent, and the design study's wide rear light bar is expected to make the transition from the drawing board to the showroom floor. Some of these defining styling cues will permeate other models in the 2020s.  What the low, hatchback-like body will hide remains to be seen. Autocar believes the crossover will be closely related to the production version of the Toyota bZ4X concept, which will also ride on the e-TNGA architecture. All-wheel-drive seems like a given, and Lexus will undoubtedly put a greater focus on performance and handling than its parent company. We're expecting to see some degree of automated driving, though not full autonomy. Interestingly, a steer-by-wire system may come standard, allegedly to provide a more engaging driving experience. Lexus could introduce the EV before the end of 2022, meaning it would arrive in showrooms as a 2023 model. If everything goes according to plan, it will launch a total of 10 new electrified models (including hybrids) by 2025. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus will build a production version of the UX crossover

It seems that Lexus's selection of crossovers is about to get bigger by going smaller. The Australian automotive news site Motoring says a Lexus representative confirmed that a production version of the UX concept is coming soon. A Lexus representative said it will help bring younger customers to the brand. As a refresher, the UX was a subcompact crossover shown at the Paris auto show, and it was quite striking. The exterior was a flurry of curves and angles, and the interior had crazy seats with elastic straps instead of cushions and a holographic user interface. The interior even had a weird, finned sound bar in the dash that could be removed and carried around. The futuristic interior features are practically guaranteed to be exclusive to the concept, and the exterior design will probably be toned down. Since the slightly larger Lexus NX borrows some bits from the RAV4, we expect the UX to utilize some underpinnings from another the smallest crossover in the Toyota line, the Toyota C-HR. Sharing with the C-HR would also mean the UX would also have some commonality with the current Prius, as both vehicles use the scalable architecture known as TNGA. This would also mean a hybrid UX is a strong possibility as well, since the Prius is only available as a hybrid, and the C-HR has a hybrid option in Europe and Japan. It's hard to say when the car will arrive, but considering the compact crossover craze we can't imagine that Lexus wants to wait too long. It's possible a near production-ready concept will appear at a show next year, and would likely reach dealers at the end of that year or the start of the following one. Related Video: Featured Gallery Lexus UX Concept: Paris 2016 View 17 Photos News Source: MotoringImage Credit: Drew Phillips Lexus Crossover Luxury toyota c-hr lexus ux