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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus flagship spotted testing in the desert

Most of the Lexus line-up has been updated with the company's unique design language. Whether you love it or hate it, most of the company's cars are impossible to confuse for something else. But during this time of transformation, the flagship LS sedan has lingered with a very mild, sedate shape. These spy photos show the LS has gone under the knife. That being said, we can't really say how different the LS is going to look for sure because Lexus has employed some impressive camouflage. If we didn't know better we'd say it looks like the LS is going retro with round reflector headlights and some rear tailfins. But we do know better, so don't look for those features to make it to the production model. What we can make out is the lower half of the Lexus "spindle" grille. The camouflage wrapping is pressed up against a trapezoidal shape at the front reminiscent of what we've seen on other Lexus models. It looks like a large version of it as well. This Lexus seems to still be quite long, and based on where the rear passenger is in the photos, it still seems to have loads of space for rear passengers. It's difficult to tell if this is a long wheelbase model or a standard one, but if it is long wheelbase, it's proportioned quite nicely. It looks like there will be quite a large C-pillar on this LS too. Our spy photographer expects this car to be revealed next year as a 2018 model available with a V8 and possibly a hydrogen powertrain. So if you want one of the last low-key LS models, you'll want to get the current version because its days are numbered. Related Video:

2013 Lexus GS450h [w/video]

An Unlikely Star in the Lexus Stable
Think about Lexus for a second. Odds are your gray matter is busy regurgitating images of the company's middle-aged RX crossover or possibly the midsize ES sedan. As the volume movers for Toyota's luxury fleet, the two are the default ambassadors for everything with an italicized L pinned to the grille, and that's a damned shame. As the 2013 GS450h is so willing to point out, Lexus engineers are busily crafting models that offer drivers more than a safe luxury choice.
As the master of fuel-sipping battery propulsion, Lexus has brought the impressive width of Toyota hybrid engineering to bear on the GS450h. The result is a vehicle that manages to sneak its hybridness by you with buttery acceleration, stone quiet operation and brakes that don't feel like you're trying walk around the house in Velcro socks. The drivetrain doesn't feel the need to beat you over the head with its battery pack or announce to the neighborhood that you're saving the world one whispery mile at a time. Both driver and passengers get to enjoy a luxury car that just so happens to be a hybrid instead of the other way around.