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Lexus talks LFA successor

Did you just miss out on purchasing one of the 500 Lexus LFA supercars built between 2010 and 2012? "No big deal," you're probably thinking, "I'll just wait until the next time Lexus builds a supercar." Well, we're afraid that you'll be waiting quite a long time. And by long time, we mean about 30 years.
That's according to a report from Bloomberg, which indicates that yes, Lexus is looking at a follow-up to the V10-powered, carbon-fiber-bodied LFA.
"Akio [Toyoda] believes that every generation deserves to have a car like an LFA, so we're building an LFA for the generation we have today," Lexus Executive Vice President Mark Templin told Bloomberg. "At some point, there may be another special car for another generation."

2021 Lexus LC 500 Convertible gets an $8K base price increase

When the 2021 Lexus LC 500 Convertible arrives in dealers this summer, it will carry a price tag starting at $102,025, including the $1,025 destination charge. That's $8,050 more than the base 2021 LC 500 Coupe.  As we learned when the droptop LC was revealed at the L.A. Auto Show last year, Lexus did more than simply saw off the roof. Engineers improved chassis rigidity by adding, reshaping and/or relocating structural braces, including the rear suspension brace tower. To counter this, weight is reduced at the rear by using a die-cast aluminum suspension brace, and a unique dampener is used to ensure comparable ride quality as the coupe. Unsprung weight at the front suspension was also reduced. In total, only 217 total pounds were added for the convertible over the 2019 LC 500 coupe. The new soft-top has four layers, and Lexus says its fabric was selected to make sure that it would stay tight and prevent wrinkling. Excellent sound insulation is promised, but Active Noise Control is also employed, whether the roof is raised or lowered, to further suppress noise. The roof is lowered in 15 seconds and raised in 16. A rigid tonneau cover is employed when the roof is lowered. Design changes for the convertible include a trunk lip that's been raised slightly and widened. The center brake light is integrated into it ͖ it's normally above the back window. The beltline and rear molding were also reshaped to suppress wind, while a transparent plastic wind deflector is integrated neatly behind the back seat. Should that not sufficiently keep the chill out, an available neck-level heater has been added to the seats similar to what you'd find in various Mercedes convertibles.  Other feature updates include the addition of Apple CarPlay, Android Auto and Amazon Alexa connectivity, but the LC's version of Remote Touch does not get the RX's touchscreen functionality.  Now, should you really be digging the Structural Blue paint job pictured here, along with the very Santorini-like complementary white interior, know that it's exclusive to the Inspiration Series. It'll be restricted to only 100 units and costs $18,800. Besides the unique paint and interior, the LC's other options are included along with a two-piece set of Zero Halliburton Pursuit Aluminum luggage designed specially for Lexus. Swank.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.