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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus RX successor headed for NY Show

The redesign of the popular Lexus RX crossover will finally make its official debut in April, at the 2015 New York Auto Show with an on-sale date slated for later in 2015, Edmunds is reporting. This will be an important job for Lexus, as its next-gen midsize luxury crossover will need to measure up to a segment that is very different than the one the current RX debuted in, way back in 2008. Cars like the BMW X3, Audi Q5 and Mercedes-Benz GLK are now supported on the lower end by more compact models. Lexus is no different; the RX has been joined by the entry level NX, allowing the Japanese luxury marque to do a bit more for the fourth-gen CUV. That means New York will herald a larger and pricier crossover, Edmunds claims, even boasting a third row. That fits with our previous round of spy photos. Despite the baby NX's hardcore, knife-edge styling, it's expected that the next RX will be a more evolutionary version of the current model's conservative looks. Still, as our previous spy photos show, there will be some Lexus styling trademarks, including a revised version of the current crossover's spindle grille. Keep your eyes open come April, as we can expect the full details on the 2016 Lexus RX.

2019 Lexus UX 200 and UX 250h: Full details and specs from Geneva

Lexus is perhaps overdue to produce a small luxury crossover, in the vein of the hot-selling Buick Encore (which is a tiny bit smaller). And like the Buick Encore, it has a lower-tier brand counterpart: the Toyota C-HR, which is to the UX as the Chevy Trax is to the Encore. But enough about the Buick. What's the 2019 Lexus UX all about? For one, it is almost as outre as the C-HR, which is perhaps more radical because it's a lowly Toyota. Graced with a spindle grille and interior fixings that are influenced by, Lexus says, traditional Japanese crafts, it appears to be every contemporary Lexus trope combined into one compact vehicle — just 177 inches long in total, or about 5 inches shorter than a contemporary Corolla. That'll be good for the urbanites the UX is intended to woo, who need to park in tight spots. For wider, more open spaces, there are two powertrain choices. The 2019 Lexus UX 200 is one of the first applications of the new Dynamic Force Engine, a 2.0-liter inline-four with extreme thermal efficiency: 40 percent, Toyota claims. Read more about that engine (and the Direct Shift CVT, which the UX 200 also utilizes). The bottom line is, for the driver, the engines will be more fuel efficient and produce 168 horsepower, which represents an increase of 24 horsepower over the C-HR platform-mate, a sizable jump. The Direct Shift CVT should prove to be a more important improvement, offering more natural response when starting off from a stop. Anyone with CVT experience knows that this isn't a strong suit of that transmission type, even with years of attention paid to refining the experience. It's nice to see the sort of clever, driver-focused engineering that created the bizarre Lexus LC "10-speed" found in the LC 500h, which uses an e-CVT and a conventional automatic. It sounds strange and complex, but it works beautifully. We expect Direct Shift CVTs to be a serious improvement over the company's e-CVTs, and can't wait to test this aspect of the UX 200. The UX 250h snags the Dynamic Force engine and slaps a new hybrid system into it. Lexus expects the total output to be about 176 horsepower, which takes into account a rear axle electric motor (which makes the UX 250h all-wheel drive). That rear motor can accept up to 80 percent of available power at up to 43 miles per hour. It's not clear from the specs provided if the gasoline engine output differs from the UX 200.