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This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:

Lexus lets enthusiasts build their own LFA to celebrate model's 10th birthday

Lexus launched production of the LFA, a limited-edition supercar still venerated in 2020, in December 2010. While fans would undoubtedly love to see a second-generation model to mark the occasion, the Japanese firm is celebrating 10 years of LFA production by releasing a paper model that enthusiasts can print and build at home. 500 units of the life-sized LFA were made by hand in Japan between 2010 and 2012. The paper model will be hand-made, too, but builders need to arm themselves with scissors and glue instead of wrenches, and production isn't limited. Anyone can print out the templates (which are included in our gallery) and put the car together. Lexus released four templates: one is blue, one is orange, one is white and one wears the colors of the Gazoo Racing team. Building each car is fairly straight-forward, and basic instructions are shown in our gallery. Lexus estimates assembly takes about an hour and a half, and it suggests folding the paper against a ruler to create a perfectly straight edge. It also notes builders should print out each template on A3 paper to make a bigger car. Full building instructions are published on the Lexus United Kingdom media site. Folks who make their own LFA at home are encouraged to share their creation by tagging the brand on its social media channels. We'll award bonus points to anyone that manages to make a paper version of the naturally-aspirated 4.8-liter V10 engine. As for a second-generation model, our advice is not to hold your breath. Lexus is focusing on other projects, like developing electric powertrains, and it doesn't sound like a follow-up to the LFA is high on the company's list of priorities. It hasn't been ruled out, however. "I love it, but we need your help. We need strong requests for a new LFA from the media. This can help us proceed," vice president Koji Sato told British magazine Autocar in 2019. Related Video:

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.