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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Lexus LS 500 F Sport First Drive | The Midas Touch

There was one glaring problem with the Lexus LS 500 prior to this year’s refresh: the Remote Touch infotainment system. To put it simply, it was a nightmare to use and a potential deal breaker. As it does in other Lexus products, Remote Touch featured a large display controlled by a laptop-like touchpad that was difficult and distracting to use. Lexus has surely tired of hearing the complaints from reviewers and customers alike, and for 2021, there's a touchscreen. Hurrah! That's clearly the biggest update for the 2021 Lexus LS 500, but the four-door flagship is treated to a number of other improvements for its mid-cycle freshening as well. Considering the totally new Mercedes-Benz S-Class is bearing down in the LexusÂ’ rearview mirror, itÂ’s smart timing. Lexus allowed us to live with both the 2020 and 2021 LS 500s for a couple days to ensure weÂ’d notice every last difference between them. It takes a sharp eye to see what designers have massaged on the exterior. Look closely, and youÂ’ll notice the snazzy Z-shaped headlight fixtures have lost the Z. ItÂ’s a cleaner design, but does subtract from their flashiness. The big spindle grille is present and accounted for — Lexus applies a darker finish to it this year. ItÂ’s still as shouty and in-your-face as it gets for a car in this class, which isnÂ’t easy considering the 7 SeriesÂ’ new snout. Lexus had to redesign the dash for the touchscreen to be reachable. The large 12.3-inch widescreen that was shoved way back and nestled under a hood in the previous two-tiered dash design has been pulled way out to stand on its own in tablet-like fashion for 2021. The illuminated graphic panel that was adjacent to the infotainment screen is gone. The look is ultimately less integrated and harmonious, but at least itÂ’s usable now.  2021 Lexus LS 500 F Sport View 27 Photos Improving how the LS 500 drives was also on LexusÂ’ to-do list with this update. ItÂ’s still powered by a 3.5-liter twin-turbo V6, but Lexus is using a new piston design that makes the engine quieter when cold. The wastegate control was updated to improve both performance and efficiency, and the 10-speed automaticÂ’s shift logic was re-calibrated to be smarter when the driver asks for power. Even with the changes, output is unchanged at 416 horsepower and 442 pound-feet of torque. ThatÂ’s enough to get our rear-drive LS 500 F Sport from 0-60 mph in just 4.6 seconds, all while leaving a long patch of rubber in our wake.

Lexus hints at LF-SA concept bound for Geneva

Lexus has been moving steadily away from its once conservative designs with increasingly aggressive ones, and looks set to move the bar once again with this latest concept. Bearing the codename LF-SA, the new Lexus concept is set to debut in a couple of weeks at the Geneva Motor Show. But the Japanese luxury automaker isn't giving us much to go on from the decidedly enigmatic teaser image and brief statement below. According to Lexus, "the LF-SA Concept explores unexpected territories for the brand," which could come down to a new compact model to either replace or slot in below the CT 200h in the brand's lineup. The upright form would seem to be consistent with a city car. Beyond that, we can see an even larger evolution of Lexus' trademark spindle grille and checkmark accent lights. Whatever it is, though, Toyota's luxury division promises it will remain "a driver-focused vehicle." We'll just have to sit tight and wait to find out more, so watch this space. 17 Feb 2015 WORLD PREMIERE OF THE LEXUS LF-SA CONCEPT AT THE 2015 GENEVA MOTOR SHOW Lexus will reveal its all-new concept, the LF-SA at the 2015 Geneva Motor Show. Brussels, Belgium - An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution. In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury. The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.