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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus to reveal production NX crossover at Beijing in April

At the Frankfurt Motor Show last year, Lexus rolled out a concept crossover called the LF-NX. It then brought it back, with a new paint job and a turbocharged engine, at the Tokyo Motor Show a few months later. We got another glimpse a couple of months after that during a presentation from Jim Lentz. But now Toyota has confirmed that the finalized production version is just around the corner.
While all the attention is affixed on the Geneva Motor Show, Toyota released a statement (which you can read below) announcing that the NX (as it will officially be known) will debut next month at the Beijing Motor Show. Set to be positioned below the RX, the new NX will tackle what Lexus terms as "the growing segment of premium compact crossovers," taking on the likes of the Audi Q3, BMW X1 and Mercedes-Benz GLK.

2018 Lexus GX 460 Drivers' Notes Review | When dinosaurs roamed the earth

The 2018 Lexus GX 460 has been on sale since late 2009. There have been a few minor updates, but a 2018 model is essentially the same as one from 2010. It's based on the global Toyota Land Cruiser Prado and shares more than a little with the Toyota 4Runner. It slots between the Lexus RX and the big daddy Lexus LX. Despite its age, it's still a seller. Sales were up in 2017. In fact, the GX had its best year in the U.S. since 2005. Blame cheap gas all you want. Really, people just want SUVs. We have a base-spec model. The only option is navigation. There's no heated seats or upgraded audio or safety features like blind-spot monitoring or active cruise control. It's basic and honest, but it also highlights just how out of date the GX really is. Editor-in-Chief Greg Migliore: The GX 460 is a body-on-frame, V8-powered, three-row grunt. It's comfortable and functional, but in a segment with more than a few options, this one struggles to stand out. The styling is polarizing yet somehow also vanilla. The spindle grille looks awkward and out of place — a dissonant interpretation of Lexus' latest design language — while the lightly flared fenders say almost nothing. The 4.6-liter V8 only puts out 301 horsepower but still slurps gas to the tune of 15 miles per gallon in the city and 18 mpg on the highway. Power delivery is fine via the six-speed automatic transmission, but the GX 460 feels sluggish from launches. The interior is nice enough with pleasing materials and an intuitive layout. Visibility is solid, you're certainly high enough up, so the command driving position is confidence-inducing. Not a fan of the eight-inch multimedia screen, which feels small and isn't the most informative system I've ever used. Overall, I'd give the GX 460 a C+ compared to other vehicles in this segment. Decent, but dated and lacking some compelling elements. That being said, if you're a Lexus loyalist and want a beastly three-row SUV, you will like this one. If you're more brand agnostic, there are better options out there. Associate Editor Reese Counts: Let's get one thing out of the way — the Lexus GX is old. Yes, it's been on sale essentially unchanged since late 2009, but that's not all there is to it. This is a traditional, body-on-frame SUV with a torquey V8 and a real four-wheel drive system. It's one of the last of its breed. Customers have shifted away from these behemoths, settling on more comfortable and more efficient car-based crossovers.