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Lexus to offer no-haggle policy at dealers

The automotive world hasn't seen no-haggle pricing in the US since Saturn collapsed in 2009, but Lexus is about to bring it back. The idea originated in company discussions with dealers two years ago, with dealers saying that a segment of potential buyers didn't enjoy negotiating a price. In order to find out how firm pricing will alter the landscape, 12 Lexus dealers will begin the pilot project at the beginning of 2016. That means new and used cars, parts, and service will come with fixed prices, according to the Detroit Free Press. Jeff Bracken, general manager of the Lexus brand, held up a Phoenix Toyota dealer as a success story, noting that the dealer's no-haggle strategy has worked for 12 years. Outside consultants will train employees at the selected outlets, and its effectiveness will be examined nearly every week. Prices can be changed, "but the expectation is that they remain unchanged for months at a time," and any incentives can still be deducted from that set price. The key to getting usable results - whether the program sticks around or not - is that those 12 dealers have to accept that some customers are going to walk out the door if they can't get the deal they want. Bracken said he expects sales and market share to decline some once the project begins, but only for a few months. After customers get accustomed to it, Bracken said he expects the initiative to be a success and expand to other company dealerships in 2017, even if not all Lexus dealers sign on. Related Video: News Source: Detroit Free PressImage Credit: Mike Windle/Getty Images for Pandora Media, Inc. Lexus Car Buying Car Dealers Used Car Buying Luxury

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Toyota shows a smoother autonomous Lexus for CES

Toyota is bringing a new research vehicle to CES. The TRI-P4 autonomous driving test vehicle, based on the Lexus LS500h, is a major step ahead, according to Toyota, as it has improved computing power and additional cameras for better reaction times. Earlier test mules have also used the LS as a basis, and the shift to the new, fifth generation LS brings chassis and steering-control benefits, so the vehicle's movements are smoother in automated mode. The camera tech has also been better integrated into the vehicle design, courtesy of CALTY in Ann Arbor, Michigan. Development has been swift, as the TRI's P2.1 car was unveiled in 2017. The P4 car will be used for Toyota Research Institute's Guardian and Chauffeur mode development. The two tiers differ somewhat, as TRI's Ryan Eustice explains: "Our Chauffeur development is focused on full autonomy, where the human is essentially removed from the driving equation, either completely in all environments, or within a restricted driving domain. Guardian, on the other hand, is being designed to amplify human performance behind the wheel, not replace it. The introduction of the new P4 platform will help us accelerate the development of both tracks when it joins our fleet this spring." The vehicle's situational awareness is boosted by two extra cameras facing on the sides, and a new imaging sensor both forward and rearward. Toyota says the P4's lidar setup is a carryover from the previous platform, but that its machine learning is much improved by its more powerful computer setup. The electricity required by the P4's computing power also comes from the hybrid battery, and as the computer "brain" is now housed vertically against the rear seat's backing, actual trunk space has been freed. More LS500hs will begin to be modified into TRI-P4 vehicles during spring 2019. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.