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Lexus teases 2022 LX 600 flagship SUV

Like so many things at the moment, the Lexus LX debut got pushed back, but it's nearly upon us. Toyota's luxury brand began the teaser campaign for the 2022 Lexus LX 600 today, in preparation for an online debut October 13 at 12:30 p.m. Eastern at the same time the vehicle is unveiled live in the United Arab Emirates and Saudi Arabia. We can glean a few things from the teaser, the first being the same Lexus design language we recently saw on the 2022 NX transferred to what will be the automaker's flagship SUV. That means an LED light bar connecting two hockey-stick taillamps above a spelled-out "LEXUS" instead of the Lexus logo. The chrome accents of the LX 570 are history, the rear license plate placed in an unadorned trapezoidal recess. The rear bumper is now nearly flush with the tailgate and loses its stanchions at the edges.    And then there's that LX 600 badge, officially signaling that numbers aren't about engine displacement. Depending on market, the LX is expected to get the twin-turbocharged 3.5-liter V6 that launched with the 300-Series Toyota Land Cruiser in June and puts out 409 horsepower and 479 pound-feet of torque in that model. Japanese outlet Creative Trend says this mill will eventually get hybrid assistance to create an LX 750h trim with 480 hp and 642 lb-ft. of total system output. The 3.3-liter diesel V6 with 305 hp and 516 lb-ft. could end up in places like Japan and Australia, and it's possible a base version with the naturally aspirated V6 finds its way to market.  Toyota said putting the new Land Cruiser on its TNGA-F platform saved about 440 pounds. We won't be surprised if the Lexus loses some weight as well, but we also expect a lot of new tech in the LX 600, and luxury is heavy. Features like the Multi-Terrain Select system and Multi-Terrain Monitor seem like shoo-ins, as does the 360-degree camera system. An option for fingerprint authentication to start the vehicle might bow as well. We'll know next week when the 2022 LX livestream kicks off. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.