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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.

Sell your own: 2003 Lexus SC 430

This is part of an occasional look at what's for sale on Autoblog. Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. At the Lexus SC 430 preview - in the spring of 2000 - the disappointment among automotive journalists was palpable. Lexus had taken the truly captivating design of the first-generation SC and essentially disregarded it, replacing the earlier architecture with one drawn by Toyota's team in Europe. The contrast wasn't as strong (or dysfunctional) as when the Jag E-Type morphed into the most unfortunate XJ-S in 1976, but it was close. Some seven years after production of the SC 430 ended, however, a coupe/convertible prospect has the benefit of both hindsight and nostalgia. Lines that once looked almost awkward when juxtaposed against the first SC are softened by time. And while the SC 430's retractable roof wasn't the first execution of a coupe/convertible hardtop, you can assume it works more predictably than its German counterparts. While purportedly seating four, this is a tight 2+2. But with V8 power and a 3,800 pound curb weight, the SC 430 is a substantive, comfortable way of propelling yourself down the road; think of it as a Miata for those wearing 'plus' sizes. This for-sale example, with 165,000 miles, is well-used, and its $9K asking price is at the top of the dealer range. But if you like its color and equipment, a well-maintained Lexus should - and could - give you another 100,000 miles of reliable service. Related Video: